‘Cabin’ scares up top engagements

Horror pic healthy under Lionsgate's targeted rollout

Even though Lionsgate’s “The Cabin in the Woods” landed in third place domestically over the April 13-15 frame, the R-rated horror pic managed to scare up seven of the nation’s top 10 weekend engagements, thanks to a highly targeted Stateside rollout.

“Cabin” bowed to $14.7 million for the sesh, finishing behind Lionsgate’s “The Hunger Games,” which added $21.1 million in its fourth frame, and Fox’s “The Three Stooges,” which debuted to $17 million.

But “Cabin” played at fewer locations (2,811) than either “Hunger Games” (3,916) or “Stooges” (3,477). And its per-theater success points to Lionsgate’s experience in releasing genre fare.

“We know the sweet spot for these movies,” says David Spitz, exec VP of distribution and general sales manager at Lionsgate. “When you’re dealing with an R-rated horror film, sometimes it simply won’t work in smaller markets.”

The pic’s top plexes — New York’s Empire 25, Arclight Hollywood and the Grove in Los Angeles — were, respectively, the weekend’s overall top-three grossing theaters.

“Cabin” rallied during early midweek with school back in session, beating “Stooges” for second place April 16-17. Spitz attributes the scarer’s resurgence in part to unusually glowing reviews and strong word of mouth.

More Film

  • (L to R) Young Tanya (JESSICA

    Box Office: 'Mamma Mia' Shoots Past 'Equalizer 2' in Thursday Night Shows

    Even though Lionsgate’s “The Cabin in the Woods” landed in third place domestically over the April 13-15 frame, the R-rated horror pic managed to scare up seven of the nation’s top 10 weekend engagements, thanks to a highly targeted Stateside rollout. “Cabin” bowed to $14.7 million for the sesh, finishing behind Lionsgate’s “The Hunger Games,” […]

  • Disney Cycles VR Short Film

    Disney Animation's First VR Film, 'Cycles,' Set to Premiere

    Even though Lionsgate’s “The Cabin in the Woods” landed in third place domestically over the April 13-15 frame, the R-rated horror pic managed to scare up seven of the nation’s top 10 weekend engagements, thanks to a highly targeted Stateside rollout. “Cabin” bowed to $14.7 million for the sesh, finishing behind Lionsgate’s “The Hunger Games,” […]

  • Apollo 11

    Neon Buys 'Apollo 11' Moon Landing Documentary

    Even though Lionsgate’s “The Cabin in the Woods” landed in third place domestically over the April 13-15 frame, the R-rated horror pic managed to scare up seven of the nation’s top 10 weekend engagements, thanks to a highly targeted Stateside rollout. “Cabin” bowed to $14.7 million for the sesh, finishing behind Lionsgate’s “The Hunger Games,” […]

  • Locarno: Intramovies Takes Sales on Inquisition

    Locarno: Intramovies Takes World Sales on Inquisition Drama 'Menocchio' (EXCLUSIVE)

    Even though Lionsgate’s “The Cabin in the Woods” landed in third place domestically over the April 13-15 frame, the R-rated horror pic managed to scare up seven of the nation’s top 10 weekend engagements, thanks to a highly targeted Stateside rollout. “Cabin” bowed to $14.7 million for the sesh, finishing behind Lionsgate’s “The Hunger Games,” […]

  • Cats review

    Jennifer Hudson, Taylor Swift, James Corden, Ian McKellen Cast in Movie Version of 'Cats'

    Even though Lionsgate’s “The Cabin in the Woods” landed in third place domestically over the April 13-15 frame, the R-rated horror pic managed to scare up seven of the nation’s top 10 weekend engagements, thanks to a highly targeted Stateside rollout. “Cabin” bowed to $14.7 million for the sesh, finishing behind Lionsgate’s “The Hunger Games,” […]

  • In this undated photo released by

    Six Thai Cave Rescue Films Now in Development

    Even though Lionsgate’s “The Cabin in the Woods” landed in third place domestically over the April 13-15 frame, the R-rated horror pic managed to scare up seven of the nation’s top 10 weekend engagements, thanks to a highly targeted Stateside rollout. “Cabin” bowed to $14.7 million for the sesh, finishing behind Lionsgate’s “The Hunger Games,” […]

  • Quien te cantara

    Iciar Bollain, Isaki Lacuesta, Rodrigo Sorogoyen, Carlos Vermut Join San Sebastian Competition

    Even though Lionsgate’s “The Cabin in the Woods” landed in third place domestically over the April 13-15 frame, the R-rated horror pic managed to scare up seven of the nation’s top 10 weekend engagements, thanks to a highly targeted Stateside rollout. “Cabin” bowed to $14.7 million for the sesh, finishing behind Lionsgate’s “The Hunger Games,” […]

More From Our Brands

Access exclusive content