×

Partygoers relax, revel after the show

Screen Actors Guild Awards 2012

A massive big top tent will be transformed into an oversized living room for the post SAG Awards gala, which is held in a lot adjacent to the historic Shrine Auditorium and Exposition Center.

“We go from zero guests to 1,500 in about 10 minutes,” says Cyd Wilson, director of creative development for People magazine, one of the sponsors for the party.

For the 16th year, People and the Entertainment Industry Foundation co-host the after-awards fete, which doubles as a key fundraiser for the SAG Foundation.

“It gets us in the forefront of our higher-profile members, many of them who don’t know enough about us,” says JoBeth Williams, chair of the SAG Awards committee and SAG Foundation board president.

The cozy seating heightens the event’s welcoming feel. Each nominated show has a designated banquette for cast and guests and booth hopping is the night’s favored activity.

“The party is about comfort and a communal feeling,” adds Wilson. The presence of large cast contingents and mix of TV and film thesps began at the show’s inception 18 years ago.

“There’s never been a delineation between TV and film people; they’re all mixed together,” says SAG Awards producer Kathy Connell.

With the event designed and produced by Tony Schubert of Los Angeles-based Event Eleven, rich fabrics are set to elicit an old Hollywood vibe; colors are black and off-white reminiscent of a vintage movie theater.

It takes nine days to transform the Shrine’s cavernous spaces, which includes constructing the covered walkway from hall to party tent.

“No matter what, it’s always elegant,” Connell says of the evening’s look that is new for each edition of the awards.

Catering is by Tom Byrne of La Cuisine Catering and the menu is decidedly hearty with an emphasis on traditional comfort foods.

“It’s a long day, and talent that are nominated probably don’t eat very much, so when the ceremony is over, everyone is famished,” Wilson says. Although there is a seated dinner at the SAG Awards, there are generous buffets at the post-awards party too.

A live band and DJ Michelle Pesce entertain and dancing typically extends the affair.

In addition to online auctions before the event that also raise funds, People and EIF are donating $100,000 to aid the SAG Foundation’s efforts.

SAG AWARDS 2012
Idol of capri to acting icon | Howard talks up AFTRA merger | Acad, SAG share same voter pool | Partygoers relax, revel after the show | Stunts given due | Brisk pace gives winners last word |

More Biz

  • CONJURING DAD – In Disney and

    ‘Onward’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Disney Pixar claims the top spot in spending for the second week in a row with “Onward.” Ads placed for the animated film had an estimated media value of $5.06 million through Sunday for [...]

  • Tokyo Disneyland

    Tokyo Disneyland Theme Parks Closed in Coronavirus Reaction

    The two Disney-branded theme parks in Tokyo, Japan are to close for two weeks as a precaution against the spread of the coronavirus. “Tokyo Disneyland and Tokyo DisneySea have decided to proceed with an extraordinary closure from Saturday, Feb 29, 2020, through Sunday, Mar 15,” the operator said in a statement posted to its Japanese [...]

  • Former C3 Promoter Charlie Jones Launches

    Former C3 Promoter Charlie Jones Launches Four Leaf Productions

    Charlie Jones, a veteran producer who has worked extensively on the Lollapalooza and the Austin City Limits festivals, is today officially launching his new venture, Four Leaf Productions, which is described as “a new company built on a foundation of creating live experiences that bring people together for a purpose.” Over the course of his [...]

  • Cahiers du Cinema

    French Film Magazine Cahiers du Cinema's Staff Quits Over New Ownership

    The future of iconic French film publication Cahiers du Cinéma is in question after the outlet’s entire staff quit in protest over the brand’s new ownership. The 15-member editorial staff has spoken out against a perceived conflict of interest posed by the Cahier’s owners — a group of bankers, tech entrepreneurs and film producers that [...]

  • Lori Loughlin

    Lori Loughlin Gets October Trial Date in College Admissions Case

    A federal judge on Thursday scheduled an Oct. 5 trial for actor Lori Loughlin, her husband and six others in the college admissions bribery scandal. Loughlin and her husband, Mossimo Giannulli, face charges of bribery, money laundering and fraud for allegedly paying $500,000 to get their daughters admitted to USC. Attorneys for the couple alleged [...]

More From Our Brands

Access exclusive content