×
You will be redirected back to your article in seconds

Guild draws line on producer credits

PGA Awards

The Producers Guild of America expects to hit pay dirt this year in its long campaign to stop the proliferation of undeserved producer credits.

PGA co-presidents Mark Gordon and Hawk Koch hope to unveil the “producers’ mark” — a lower-case p.g.a. — as an official designation to producers certified by the guild as having actually performed producing duties. “The process has been embraced by the industry and we’re moving forward with the mark this year,” Koch says.

The PGA crossed a key hurdle in August in its decade-long push to become the authority on granting producer credits when the U.S. Dept. of Justice announced it would not challenge the PGA’s proposed use of a voluntary certification system.

The PGA held its first credit arbitrations in 2001, promulgated a Code of Credits in 2004 and gained traction in 2005 when the Academy of Motion Picture Arts & Sciences announced it would reference the PGA’s credit process on best picture nominations. When it announced the 10 films up for the Darryl F. Zanuck award Jan. 3, the PGA had designated all 24 producers, without any pending arbitrations as there have been in the past.

“I think the industry’s starting to get used to the PGA process,” says Gordon. “There haven’t been any hiccups this time.”

The PGA still hasn’t been able to get the six major studios to sign on, more than a year after it first announced the “producers’ mark.” Key producers backing the campaign include J.J. Abrams, Kathryn Bigelow, George Clooney, Clint Eastwood, David Fincher, Gary Goetzman, Brian Grazer, Ron Howard, Jeffrey Katzenberg, Kathleen Kennedy, Graham King, Frank Marshall, Scott Rudin, Ridley Scott and Steven Spielberg.

The PGA, which recently crossed the 5,000 membership mark, has long pressed studios for recognition of its Code of Credits, which spells out the qualifications for those eligible to receive the “produced by” credit for features and executive producer credit for TV.

The code attaches specific weight to producer functions: 35% for development, 20% for pre-production, 20% for production and 25% for post-production and marketing, and requires a producer to have had substantial involvement in a majority of those functions to qualify.

Gordon and Koch, who are in the second year of their co-presidency, are also looking forward to the fourth Produced By Conference, due to run June 8-10 on the Sony Pictures lot. The PGA has partnered with the Intl. CES — produced by the Consumer Electronics Assn. — to support the confab. “We think having CES on board is a natural fit that makes our event feel welcome for transmedia producers,” Koch notes.

Last year’s event at Disney drew 2,000 participants, half of them non-PGA members. Gordon handled the keynote duties by interviewing Harvey Weinstein at length. “We want to emphasize that this event is not just for members,” he adds.

The duo has also overseen an upgrade of the org’s site to bring together members and employers. “The biggest thing our members need is jobs,” Koch says.

Gordon and Koch say they’re enjoying the co-presidency and are considering a second term when their first expires mid-year. “I’m not doing anything without Hawk,” Gordon quips.

PGA AWARDS
Spielberg: Empire of the stunner | Long-gestating ‘Lincoln’ driven by performances | Guild draws line on producer credit

More Film

  • Abigail Disney on Bob Iger

    Abigail Disney Calls Robert Iger's Pay 'Naked Indecency' in Op-Ed

    After stirring a flurry of reactions over her Tweets calling out wage inequality at the Walt Disney Co. on Sunday, Abigail Disney, a filmmaker and philanthropist who is the grand niece of Walt Disney, penned an opinion column outlining her arguments against Disney’s pay practices. In her op-ed, which was published in the Washington Post [...]

  • Avengers: Endgame

    'Avengers: Endgame' Reaps $90 Million in China by Late Afternoon of Opening Day

    “Avengers: Endgame” is already breaking records in China, raking in $89.6 million (RMB602 million) as of 5 p.m. on opening day Wednesday – two days ahead of the U.S. – and putting itself firmly on track to become the biggest Hollywood title ever in the Middle Kingdom. The Marvel finale has already set a new [...]

  • ‘The Gift: The Journey of Johnny

    Film Review: ‘The Gift: The Journey of Johnny Cash’

    Very much in the manner of an “unplugged” acoustic album that showcases the musicianship of a major artist without distracting flash and filigree, “The Gift: The Journey of Johnny Cash” is a tightly focused yet impressively multifaceted documentary that attempts nothing less than to delve past familiar myths and illuminate the soul of its fabled [...]

  • Emily Morgan Cormac Fox Gregoire Debailly

    European Film Promotion Reveals 2019's Producers on the Move

    Twenty of Europe’s up-and-coming producers are going to Cannes with European Film Promotion. The organization unveiled its latest roster of Producers on the Move on Wednesday, a lineup that features France’s Gregoire Debailly, who produced Jean-Bernard Marlin’s “Sheherazade,” which premiered in Critics’ Week in Cannes last year, and Ireland’s Cormac Fox, who produced Sophie Hyde’s [...]

  • Avengers EndGame Trailer

    ‘Avengers: Endgame’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by TV ad measurement and attribution company iSpot.tv, Marvel claims the top spot in spending with “Avengers: Endgame.” Ads placed for the superhero film had an estimated media value of $6.28 million through Sunday for 927 national ad airings on 39 networks. (Spend figures [...]

  • Oscar OScars Placeholder

    Netflix Can Chill: Academy Rules No Change in Streaming Oscar Eligibility

    The Academy of Motion Picture Arts and Sciences will not change eligibility rules for the Oscars, despite speculation that streaming companies might see a crackdown on their release practices when pursuing golden trophies. A board of governors meeting on Tuesday voted to maintain the status quo, that any feature-length film can be considered for the [...]

  • Aniara review

    Film Review: 'Aniara'

    Each year brings an example or three of purported “thinking person’s science-fiction” films, a category that pretty much embraces anything not centered on monsters or lightsaber battles. These efforts are often more admirable in theory than result, but “Aniara” — the first film drawn from Nobel Prize-winning Swedish poet Harry Martinson’s 1956 cycle of 103 [...]

More From Our Brands

Access exclusive content