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Yahoo puts daily spin on ‘Mansome’

Morgan Spurlock docu to be adapted as short-form web series

Morgan Spurlock is turning his latest film, “Mansome,” into a daily online program at Yahoo.

Mansome” will expand on the film’s focus — male grooming habits — to other gender-centric subjects including sports and gadgets. The film’s executive producers will oversee five short-form episodes each week, including Spurlock via his Warrior-Poets shingle; Jason Bateman and Will Arnett of DumbDumb Prods., and Ben Silverman of Electus.

“‘Mansome’ will still have that smart, subversive comedic tone that Morgan Spurlock does so well,” said Erin McPherson, head of video and original programming at Yahoo.

“Mansome” will be part of a slate of programming targeting men that will bow in July, as Yahoo announced earlier this month at its “newfront” presentation. The project was then referred to as “The Manual,” but has been renamed.

While “Mansome” will be based in video destination Yahoo Screen, it will also be available in some of the more male-skewing sections of the portal, including sports and finance. Programming topics will be informed by Yahoo search and content traffic.

Spurlock will make appearances in the series but isn’t expected in every episode. This is the helmer’s second Yahoo series, having launched “The Failure Club” as part of a femme-targeted slate earlier this year.

Electus and Yahoo also have pre-existing business, including series from previous slates such as “Talk About Love with Niecy Nash” and “Reluctantly Healthy with Judy Greer.”

The “Mansome” film premiered in April at the Tribeca Film Festival, before a limited release in theaters.

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