Yahoo puts daily spin on ‘Mansome’

Morgan Spurlock docu to be adapted as short-form web series

Morgan Spurlock is turning his latest film, “Mansome,” into a daily online program at Yahoo.

Mansome” will expand on the film’s focus — male grooming habits — to other gender-centric subjects including sports and gadgets. The film’s executive producers will oversee five short-form episodes each week, including Spurlock via his Warrior-Poets shingle; Jason Bateman and Will Arnett of DumbDumb Prods., and Ben Silverman of Electus.

“‘Mansome’ will still have that smart, subversive comedic tone that Morgan Spurlock does so well,” said Erin McPherson, head of video and original programming at Yahoo.

“Mansome” will be part of a slate of programming targeting men that will bow in July, as Yahoo announced earlier this month at its “newfront” presentation. The project was then referred to as “The Manual,” but has been renamed.

While “Mansome” will be based in video destination Yahoo Screen, it will also be available in some of the more male-skewing sections of the portal, including sports and finance. Programming topics will be informed by Yahoo search and content traffic.

Spurlock will make appearances in the series but isn’t expected in every episode. This is the helmer’s second Yahoo series, having launched “The Failure Club” as part of a femme-targeted slate earlier this year.

Electus and Yahoo also have pre-existing business, including series from previous slates such as “Talk About Love with Niecy Nash” and “Reluctantly Healthy with Judy Greer.”

The “Mansome” film premiered in April at the Tribeca Film Festival, before a limited release in theaters.

More Film

  • Pinewood Studios James Bond

    Netflix's Shepperton Studios Deal Is Stretching the U.K.'s Production Limits

    Netflix’s huge new hub at Shepperton Studios outside London is a further fillip for Britain’s booming production sector. Amid jitters over Brexit and its effects on the economy, the streaming giant’s commitment is a vote of confidence in the U.K. entertainment industry and a continuing source of local jobs. But the decision by Netflix to [...]

  • Bottom of the 9th

    Film Review: ‘Bottom of the 9th’

    Nearly two decades after scoring an audience award at Sundance for “Two Family House,” a smartly understated yet deeply affecting indie about a Staten Island factory worker who deeply regrets stifling his showbiz ambitions, director Raymond De Felitta steps back up to the plate with “Bottom of the 9th,” another dramatically solid and emotionally satisfying [...]

  • THE BRIDGE - "Calaca" - Episode

    Endemol Shine Builds ‘The Bridge’ in Africa (EXCLUSIVE)

    DURBAN–Endemol Shine Group has sold the rights to adapt its critically acclaimed and highly popular Nordic Noir detective series “The Bridge” to Cape Town-based production company Both Worlds Pictures, Variety has learned exclusively. The series will feature an all-African cast and will be set around the Beit Bridge border crossing between South Africa and Zimbabwe. Originally known [...]

  • Durban Film Fest 2019

    Durban Fest Hails Film as ‘Conscience of Our Nation’

    DURBAN–When Ros and Teddy Sarkin raised the curtain on the first Durban Intl. Film Festival 40 years ago, the odds were long that their scrappy fest would survive its inaugural edition. The apartheid government and its draconian censorship board had a stranglehold on the films that reached South African theaters, banning the sorts of subversive [...]

  • Tiny: The Life of Erin Blackwell

    Film Review: 'Tiny: The Life of Erin Blackwell'

    “Streetwise,”  the classic and haunting 1984 documentary about homeless street kids in Seattle, is a movie that’s now 35 years old. But for anyone who has seen it, the children it’s about — drifters, hustlers, squatters, thieves, prostitutes — remain frozen in time. And none of them was ever more memorable than Tiny, the 14-year-old [...]

  • Animation Studio Fire

    Revenge May Have Been Motive for Kyoto Animation Arson Attack

    Revenge for allegedly stolen ideas is emerging as a possible motive for the devastating arson attack on Kyoto Animation in Japan, which killed 33 people. Investigative sources quoted by Japan’s Jiji Press said Friday that the suspected arsonist, who is in custody, had a grudge against the studio. “Since [the studio] stole my novel, I [...]

  • Terminator: Dark Fate Gabriel Luna

    'Terminator: Dark Fate' Cast Proud of Latinx Representation in Latest Installment

    The stars of the Tim Miller-directed “Terminator: Dark Fate” stormed the stage of San Diego Comic-Con’s Hall H on Thursday, but it wasn’t until after the panel — which included appearances from Arnold Schwarzenegger and Linda Hamilton — that Natalia Reyes, Gabriel Luna and Diego Boneta reflected on what makes the upcoming installment in the [...]

More From Our Brands

Access exclusive content