×
You will be redirected back to your article in seconds

Yahoo inks deal to distribute ‘Burning Love’

Ben Stiller's Red Hour behind Ken Marino Web series

A fresh wave of programming from well-known Hollywood auspices has joined the rising tide of digital original programming.

Yahoo has inked a deal to distribute the scripted comedy series “Burning Love,” from Paramount’s Insurge Pictures and Ben Stiller’s Red Hour Digital. In a separate pact, Fox Digital Entertainment has licensed to both Netflix and Crackle the scripted comedy series “The Ropes,” from Vin Diesel shingle One Race Films.

Projects represent a sign that talent is taking seriously the opportunity to produce original programming for digital platforms, which have seen an influx of investment in recent months across other online brands including Hulu, AOL and MySpace.

Burning Love” follows fireman Mark Orlando (Ken Marino) as he searches for the perfect woman, spoofs popular reality dating shows. Malin Akerman, Kristen Bell, Michael Ian Black, Ken Jeong, Adam Scott, Abigail Spencer, Natasha Leggero, Ryan Hansen, June Diane Raphael, Noureen DeWulf, Kerri Kenney and Beth Dover co-star.

Erica Oyama penned the scripts that Marino helmed. Series bows this spring.

Red Hour inked a two-year first look deal with Paramount Digital Entertainment in 2010 to develop original digital entertainment properties that can be launched as live-action and animated webisodes or social-media games across a variety of platforms, including mobile.

“We love Red Hour’s brand of comedy, and we’re excited to expand on Paramount’s relationship by working with them in the digital space,” said Insurge Pictures prexy Amy Powell.

“Burning Love” is exec produced by Red Hour’s Stiller, Stuart Cornfeld and Mike Rosenstein, Abominable Pictures’ Jonathan Stern, Marino and Oyama, with Par’s Insurge Pictures distributing the project.

“Burning Love” will launch as part of the Comedy Channel on Yahoo Screen, the Web portal’s video destination. Yahoo attracts more than 35 million unique visitors a month.

Red Hour previously created “Stiller and Meara” for Yahoo, as well as Stillerstrong.com and “Night of 140 Tweets” for digital platforms.

“Ropes” is set in the world of nightclub security, following a young bouncer who comes under the influence of some grizzled veterans of his new trade. Diesel was among the writers of the six 22-minute episodes and is executive producing with Samantha Vincent. Zoe Saldana and her sister Cisely Saldana are among the directors of the episodes.

The program debuted Thursday on Crackle’s XBox Live app and bows March 8 on other digital platforms where Crackle is accessible. “Ropes” represents the first scripted longform series to premiere on Crackle, which recently greenlit its own first longform productions from parent company Sony Pictures Television that will bow this year.

Netflix already released its first original scripted effort, “Lilyhammer,” last month, and has more in the pipeline including a revival of the Fox series “Arrested Development.”

Fox Digital, a division of 20th Century Fox, recently began ramping up production for original programming, licensing “Wolfpack of Reseda” for Myspace and other platforms. “The digital space is increasingly where top talent is heading to take on new creative challenges and step into different roles both in front of and behind the camera,” said David Worthen, head of creative for Fox Digital Studio.

Popular on Variety

More Film

  • Joe Anthony Russo

    Russo Brothers to Receive Publicists Motion Picture Showman Award

    Hollywood union publicists have selected the Russo Brothers to receive the Motion Picture Showman of the Year Award. Anthony and Joe Russo, who directed “Avengers: Endgame,” will receive the award at the 57th Annual Publicists Awards ceremony on Feb. 7 at the Beverly Hilton Hotel. The publicists are part of the Intl. Cinematographers Guild, IATSE [...]

  • Sylvester Stallone on Rambo's Return: A

    Sylvester Stallone on Rambo's Return: 'The Warrior Can Never Find Peace'

    Sylvester Stallone may be 73, but he’s not one to sit back in his twilight years. As his legendary body slows, his output certainly hasn’t. This Friday, “Rambo: Last Blood” hits theaters around the world – 37 years after the debut of “Rambo: First Blood.” Why bring the muscled Vietnam veteran back for a final, [...]

  • VINCENZO-NATALI

    Vincenzo Natali to Open Sitges Pitchbox (EXCLUSIVE)

    Like Ron Perlman in 2018 and Guillermo del Toro the year before, Canadian writer-director Vincenzo Natali, whose new Netflix film, an adaption of Steven King’s “In the Tall Grass” will innaugurate October’s Sitges Film Festival, is lined up to open this year’s Sitges Pitchbox, organized in by Barcelona-based platform Filmarket Hub. The Sitges Pitchbox take [...]

  • "Tezuka's Barbara" in competition at Tokyo

    ‘Tezuka’s Barbara’ and ‘A Beloved Wife’ Head for Tokyo Festival Competition

    Two Japanese films, “Tezuka’s Barbara” and “A Beloved Wife” have been selected for the main competition section of next month’s Tokyo International Film Festival. The festival will reveal the remainder of the competition and the bulk of its other selections later this month. To date the Japanese festival has only revealed its opening film (“Tora-san, [...]

  • Garin Nugroho film "Memories of my

    Indonesia Selects Controversial 'Memories of My Body' as Oscar Contender

    “Memories of My Body,” directed by Garin Nugroho, has been selected to represent Indonesia at the Academy Awards in the international feature film category (previously best foreign-language film). The announcement was made Tuesday by actress Christine Hakim representing the Indonesian Film Selection Committee. The fact-based film depicts the story of a young man from a [...]

More From Our Brands

Access exclusive content