×
You will be redirected back to your article in seconds

WWE pacts with Tout Industries

Site to feature videos from fans during the July 23 broadcast

WWE, which has been aggressive in using Twitter as a promotional tool over the past year, has made an undisclosed investment in social video venture Tout Industries.

Deal will promote the service across WWE’s various platforms, including its weekly TV shows, live events, website YouTube channel and magazines.

WWE is turning to Tout to feature videos from fans during the July 23 broadcast of the 1,000th episode of “Monday Night Raw” on USA Network.

After the airing, videos will be shown on WWE’s websites and on in-arena video displays.

Additionally, WWE will launch “Tout Tuesdays” giving fans the opportunity to discuss what happened the previous night on “Raw.”

“WWE looks forward to partnering with Tout to grow this innovative social media platform,” said Vince McMahon, WWE chairman and CEO. “Tout’s real-time video technology will become a critical component of fan interactivity in our weekly television programming and will be utilized to connect WWE directly with our fans in new ways.”

Tout enables users to shoot 15-second video status updates via smartphones and webcams. The “Touts” can then be published to Tout.com, Twitter, Facebook, Pinterest, SMS and email contacts. Through Tout’s reply feature, users can engage in Tout conversations.

Other investors in Tout include SRI International (Stanford Research Institute), 819 Capital, Horizons Ventures, Seavest Ventures, Anduin Ventures, Gordy Crawford, Stan Shuman and Jack Schneider from Allen & Co.

Over 23 million people have used Tout since its launch, with “Good Morning America,” “Live With Kelly,” “The Wendy Williams Show,” CNBC’s “Fast Money” and celebrities like Shaquille O’Neal and Jeff Probst from “Survivor” having used the service. Stars like Madonna and Stephen Spielberg have answered user’s Touted questions from the red carpet, and movies like 20th Century Fox’s “We Bought A Zoo” and Lionsgate’s “Madea: Witness Protection” using Tout to launch and promote their movies.

WWE has seen its online presence grow to more than 100 million social media followers, 1 billion video views on YouTube and an average of 50 trending topics every week on Twitter, and sees social media as a way to better interact with its fanbase, rather than launch traditional marketing campaigns.

“WWE is in a class by itself as a media giant who has innovatively grown their business through social media,” said Michael Downing, CEO of Tout. “We could not envision a better partner to show how the Tout platform powers high-impact, real-time engagement across broadcast TV, digital and live events.”

More Digital

  • Sunil Doshi

    ATF: Sunil Doshi Launches Content Development Platform All Things Small (EXCLUSIVE)

    Sunil Doshi, whose company Alliance Media & Entertainment produced 2017 Tokyo film festival title “Bioscopewala” and distributed Jafar Panahi’s 2018 film “3 Faces” in India, has launched a new content development platform at the ongoing Asian TV Forum & Market in Singapore. The Mumbai-based All Things Small (ATS) is founded by Doshi, journalists Sidin Vadukut, [...]

  • YouTube-Rewind-2019

    YouTube Rewind 2019 Scraps Old Format After Last Year's Torrent of Dislikes

    YouTube has taken a brand-new approach with this year’s YouTube Rewind mashup video — dropping its tradition of highly produced original videos segments. Instead, the 2019 version is a montage of what the platform says were the biggest moments and milestones from around the world on YouTube. The move came after the 2018 YouTube Rewind [...]

  • PewDiePie

    PewDiePie Is the Most-Watched YouTube Creator of 2019 With 4 Billion Views

    PewDiePie’s Bro Army remains stronger than ever: The top YouTuber is the most-viewed creator of 2019 on the platform year-to-date, with more than 4 billion views this year, according to YouTube. The comedian, game vlogger and meme aficionado, whose real name is Felix Kjellberg, is also the most-subscribed individual YouTube creator, currently with 102 million [...]

  • Variety Summit Examines Streaming Options and

    Variety Summit Examines Streaming Options and Innovation

    Analytics, monetization and the expanding landscape of entertainment will be the focus of Variety’s Innovate Summit: Discovery & Data Science in Media on Dec. 5 in West Hollywood. The event is presented by PwC. The summit will feature 32 speakers, each considered industry leaders in the emerging world of streaming. Each panel will speak to [...]

  • Talas World Xandra

    Amazon Alexa Gets First Interactive Audio Original, Courtesy of Xandra (EXCLUSIVE)

    First there was “Bandersnatch,” now there is “Tala’s World.” Interactive media is making the jump to smart speakers, starting with a new serialized young adult adventure series produced by audio startup Xandra, and licensed exclusively by Amazon. “Tala’s World” consists of seven episodes, which invite listeners to come along on an audio adventure that involves [...]

  • Billie Eilish Dazzles Crowd With Intimate

    Billie Eilish Dazzles Crowd With Intimate Acoustic Set at Apple Headquarters

    “This is really insane. Nothing like this has ever been done on this stage.” Billie Eilish was addressing the packed crowd midway through her set at the Steve Jobs Theater at Apple Park in California’s Silicon Valley, marking the first time an artist has given a public concert at the iconic home to Apple’s keynote [...]

  • James-Charles-YouTube

    YouTube Reveals 2019 Top-Trending Videos, Most-Viewed Music Videos

    YouTube is out with its year-in-review lists for 2019, documenting the top videos, trends, creators, music, games and more. Leading the list of U.S. top-trending videos was beauty influencer James Charles’ “No More Lies” (pictured above), his video response to accusations of betrayal and misbehavior by vlogger Tati Westbrook. After the controversy blew up in [...]

More From Our Brands

Access exclusive content