Vuguru president Larry Tanz has been upped to a newly created post as CEO.

Tanz has served as president of the digital-minded independent studio, launched by Michael Eisner’s Tornante Co. with financial backing from Rogers Media, for all three years of its existence. He’s grown Vuguru into one of the biggest suppliers of cross-platform scripted content for the likes of AOL, Hulu and YouTube, in addition to numerous international buyers.

“Larry’s exceptional leadership, ability to attract high-profile talent, identify outstanding material and produce content that consumers want is why we chose to promote him to the position of CEO,” Eisner said.

Among the Vuguru projects Tanz oversees is an upcoming YouTube channel in collaboration with Stan Lee’s Pow! Entertainment and an entire slate of female-targeted programming for AOL. Vuguru’s next scripted offerings will include thrillers “The Millionaire Tour,” starring Dominic Monaghan, and “Crawlspace,” with Steven Weber.

“I just take it as a vote of confidence from the board and Michael that I’m the person to lead this company forward,” said Tanz.

Prior to Vuguru, Tanz was founder of multiplatform studio Agility Studios. He’s served in past stints as CEO of LivePlanet, the production company led by Ben Affleck and Matt Damon where he produced the Bravo/HBO series “Project Greenlight.”