You will be redirected back to your article in seconds

Twitter taps Fred Graver for TV outreach

Ex-'Letterman' scribe hired to forge industry ties

Twitter has tapped veteran TV executive Fred Graver to lead efforts striking partnerships in the TV business.

Graver, who has been a writer/producer for series including “Cheers” and “Late Night With David Letterman,” is charged with forging ties between the social-media service and networks eager to utilize his new company as a means of promoting programming.

After starting his TV career as a scribe, Graver transitioned into an executive role first as executive producer and creator of VH1 series “Best Week Ever.” More recently he served as senior VP programming at Travel Channel and a producer on “Rock Center with Brian Williams.” Graver has also worked the tech edge of Hollywood in stints at Disney Imagineering and MTVi, a now-defunct interactive group once embedded within MTV Networks.

Twitter has been an eager partner to TV programmers who have leveraged its viral potential in myriad ways from establishing voting for contestants on Fox’s “The X Factor” to weather-centric tweets with The Weather Channel. Twitter also recently enlisted networks including BET and Lifetime as the first among a series of media partners who will be using “expanded tweets” to seed the Twitter platform with more in-stream content.

Graver joins a division led by Chloe Sladden, VP of media, to whom he will report. While Sladden previously served as point man to the TV business, Graver’s hire represents a broadening of her division’s focus that required delegating those duties.

Graver’s team includes Andrew Adashek, Grace Chu Lee and Kate Bowen. Robin Sloan, who was among Twitter execs responsible for TV-industry outreach, left last November.

Graver will be based in New York.

More Digital

  • Whistle Sports

    Whistle Sports Raises $28 Million Series D

    Twitter has tapped veteran TV executive Fred Graver to lead efforts striking partnerships in the TV business. Graver, who has been a writer/producer for series including “Cheers” and “Late Night With David Letterman,” is charged with forging ties between the social-media service and networks eager to utilize his new company as a means of promoting […]

  • At&t Time Warner Stock Index

    AT&T Announces Watch TV Service Line-Up, Details on New Wireless Plans

    Twitter has tapped veteran TV executive Fred Graver to lead efforts striking partnerships in the TV business. Graver, who has been a writer/producer for series including “Cheers” and “Late Night With David Letterman,” is charged with forging ties between the social-media service and networks eager to utilize his new company as a means of promoting […]

  • Lee Byung-hun and Kim Tae-ri in

    Netflix Shines For Lee Byun-hun Starring ‘Mr Sunshine’

    Twitter has tapped veteran TV executive Fred Graver to lead efforts striking partnerships in the TV business. Graver, who has been a writer/producer for series including “Cheers” and “Late Night With David Letterman,” is charged with forging ties between the social-media service and networks eager to utilize his new company as a means of promoting […]

  • FORT LAUDERDALE, FL - MAY 26:

    XXXTentacion Breaks Taylor Swift’s Single-Day Global Streaming Record on Spotify

    Twitter has tapped veteran TV executive Fred Graver to lead efforts striking partnerships in the TV business. Graver, who has been a writer/producer for series including “Cheers” and “Late Night With David Letterman,” is charged with forging ties between the social-media service and networks eager to utilize his new company as a means of promoting […]

  • SONOS PATRICK SPENCE

    How Smart-Speaker Maker Sonos Plans to Take on Apple, Google and Amazon

    Twitter has tapped veteran TV executive Fred Graver to lead efforts striking partnerships in the TV business. Graver, who has been a writer/producer for series including “Cheers” and “Late Night With David Letterman,” is charged with forging ties between the social-media service and networks eager to utilize his new company as a means of promoting […]

  • “Teens may be watching less TV,

    Instagram Launches Long-Form Video Service Called IGTV

    Twitter has tapped veteran TV executive Fred Graver to lead efforts striking partnerships in the TV business. Graver, who has been a writer/producer for series including “Cheers” and “Late Night With David Letterman,” is charged with forging ties between the social-media service and networks eager to utilize his new company as a means of promoting […]

  • Netflix

    Netflix Stock Closes at Record-Breaking $404.98 After Analysts Raise Price Targets

    Twitter has tapped veteran TV executive Fred Graver to lead efforts striking partnerships in the TV business. Graver, who has been a writer/producer for series including “Cheers” and “Late Night With David Letterman,” is charged with forging ties between the social-media service and networks eager to utilize his new company as a means of promoting […]

More From Our Brands

Access exclusive content