×

Turner, Funny or Die team on ad sales

Broadcaster to bundle advertising for website

It’s a mega-merger of outre comedy brands.

Turner Broadcasting execs surprised Madison Avenue on Wednesday by announcing a deal to handle ad sales for Funny or Die that will allow them to bundle sales for the comedy website run by Will Ferrell and Adam McKay with TV and online inventory from Turner’s TBS and Adult Swim cablers and online extensions.

Turner Entertainment topper Steve Koonin gushed about the potential for the union to benefit both sides as he announced the deal from the stage at the Hammerstein Ballroom. “Imagine how we can use the power and reach of TBS and Adult Swim to drive even more people to Funny or Die, and how Funny or Die will bring new audiences to TBS and Adult Swim,” Koonin said. “Marrying these brands together will be an advertiser’s dream.”

As part of the deal, Turner has taken a minority equity stake in Funny or Die, whose partners also include Chris Henchy, a principal in Ferrell and Mc-Kay’s Gary Sanchez Prods., and Judd Apatow.

“We’re thrilled by our acquisition of Turner,” McKay said. “We’re now taking a long hard look at Viacom. These are heady days over here at Funny or Die.”

Funny or Die CEO Dick Glover said the deal should accelerate the website’s growth and yield creative fruit for both partners. “TBS, Adult Swim, Turner Digital Sales and the rest of the Turner organization are a fantastic fit with us in all ways.”

Funny or Die bowed in 2007 and has been one of the few talent-driven Web ventures to blossom into a viable business.

More Digital

  • The Isle of the Dead

    UniFrance Puts Spotlight on Emerging French VR Sector at Rendez-Vous

    France has a burgeoning eco-system of virtual reality and augmented reality producers, and is one of Europe’s leading VR/AR hubs. The UniFrance Rendez-Vous with French Cinema in Paris, a showcase of French projects that wraps Monday, included a VR/AR showcase, with recent projects demonstrated by Wide Management VR, VRrOOm and Atlas V. UniFrance’s online MyFrenchFilm [...]

  • Blood Oath

    MBC Studios to Launch Arabic TV Series 'Blood Oath,' Written by Britain's Tony Jordan

    MBC Studios, the Saudi-owned production unit of top Middle Eastern free-to-air satellite network MBC Group is set to launch “Blood Oath,” an Arabic crime series written by Britain’s Tony Jordan (“EastEnders,” “Life on Mars”). The announcement comes as Dubai-based MBC Studios, set up in 2018 and headed by former president of NBCUniversal International Peter Smith, is [...]

  • Spirited Away

    Netflix to Carry Iconic Studio Ghibli Animated Films

    The iconic animated features of Japan’s Studio Ghibli will be available on Netflix from February. The move is a further change of position for the studio which has repeatedly resisted the idea that its beloved cartoons would be released on digital platforms. Netflix, sales agent Wild Bunch, and Studio Ghibli, which counts Hayao Miyazaki as [...]

  • ‘Drag Race’ Producers Greenlight Two Docu-Series

    ‘RuPaul’s Drag Race’ Producers Greenlight Two Docu-Series for SVOD (EXCLUSIVE)

    “RuPaul’s Drag Race” producer World of Wonder has greenlit two docu-series: “God Shave the Queens!” and an “Untitled Trinity Taylor Pageant Project.” The announcement will be made Sunday at the first-ever DragCon U.K. convention, which is taking place at Olympia, London. “God Shave the Queens!” features the first-ever cast of “RuPaul’s Drag Race UK” and [...]

  • VRrOOm Launching VR Platform for Immersive,

    VRrOOm to Launch VR Platform for Immersive, Multi-User Streaming of Live Events

    French VR company VRrOOm is launching a six degrees of freedom (6-DoF) social VR platform that operates within the VRChat live platform, and enables multiple users to take part in live events, and includes the possibility of real-time photo-realistic representation. Louis Cacciuttolo founded VRrOOm in 2016 after working three years at THX in San Francisco. [...]

  • Any Given Wednesday With Bill Simmons

    Spotify in Talks to Acquire Bill Simmons' The Ringer: Report

    Spotify is in early talks to acquire The Ringer, the digital content and podcast network launched by ESPN alum Bill Simmons in 2016, according to a report in the Wall Street Journal. A representative for Spotify declined to comment on the report. Reps for Ringer did not immediately respond to a request for comment. Spotify’s [...]

More From Our Brands

Access exclusive content