You will be redirected back to your article in seconds

Technicolor pacts with IndoorDirect

Deal grows digital channels inside retailers, restaurants

Technicolor’s Premier Retail Networks and the Restaurant Entertainment Network operator IndoorDirect have formed a joint venture to expand their digital channels into retailers and restaurants.

IndoorDirect co-founder Michael Winton and board member Charlie Rutman will operate the new venture, which could provide Hollywood with a new outlet to promote their properties.

The Restaurant Entertainment Network unspools on screens in more than 1,200 fast food restaurants across the U.S., including Taco Bell, Wendy’s, Denny’s, Carl’s Jr., Hardee’s and Arby’s. The network is viewed by more than 150 million consumers annually.

PRN’s own network plays in 8,550 retail locations in the U.S. and Mexico, including Albertsons, Costco, Jewel-Osco, Sam’s Club, Target and Walmart locations. Company’s major advertisers include the major film studios, TV networks, record labels and magazine and newspaper publishers.

Under the agreement, PRN will take a 50% equity position in the joint venture in exchange for an undisclosed capital investment. The remaining half is owned by a number of investors, with Syncom Venture Partners as the largest.

The duo hope to expand the network to 2,500 dining locations by the middle of the year.

PRN will also manage all advertising sales, programming and network operations, while IndoorDirect will contribute a host of assets, such as its brand name, existing dining venue agreements, technology infrastructure and personnel.

PRN and Dallas-based IndoorDirect previously brokered a strategic alliance in 2009 for PRN to provide national and regional advertising sales services for the Restaurant Entertainment Network.

“We value our successful relationship with PRN, and this commitment will help us further expand our platform, reach more diners and provide marketers a more effective way of reaching consumers throughout the day,” Rutman said.

More Digital

  • Facebook Logo

    Facebook Anticipates It Will Have to Pay FTC Up to $5 Billion for Privacy Violations

    Facebook executives expect that the company will have to pay as much as $5 billion as a result of an ongoing FTC investigation into its privacy practices, they revealed in Facebook’s Q1 2019 earnings release Wednesday. As a result of these anticipated charges, Facebook set aside $3 billion in the quarter, which significantly impacted its [...]

  • Avengers: Endgame

    'Avengers: Endgame' Full Movie Hits Piracy Networks (Report)

    Disney/Marvel’s “Avengers: Endgame,” poised to be the hugest movie opening in history, has hit piracy networks — two days before its U.S. premiere — with a copy evidently recorded in a Chinese movie theater now circulating online, according to a published report. Users in China began sharing a 1.2-gigabyte file of “Avengers: Endgame” on peer-to-peer [...]

  • Childish Gambino 'Pharos" AR App Launches

    Childish Gambino Releases 'Pharos' AR App for Android Phones

    Childish Gambino is taking his “Pharos” multimedia franchise to a new platform: Donald Glover’s alter ego released a “Pharos” augmented reality (AR) app for Android phones Wednesday morning, with an iOS version forthcoming at a later time. The app allows users to open up an AR portal in their living room (or where ever else [...]

  • How Baobab Studios Made 'Bonfire,' Its

    Baobab’s New VR Film ‘Bonfire’ Puts the Viewer at the Center of the Story

    Baobab Studios, the VR studio known for Pixar-quality animated virtual reality short films like “Invasion!” and “Crow: The Legend,” is back at Tribeca Film Festival this week with a new VR short that puts you at the center of the story — and lets you experience bonding around a campfire a million miles from home. [...]

  • NFL-Sunday-Ticket-DIRECTV

    AT&T CEO Expects DirecTV to Keep NFL Sunday Ticket Exclusively

    AT&T believes it will hang on to DirecTV’s exclusive rights for the NFL Sunday Ticket, even as the league has said it’s considering ending the satellite operator’s exclusivity to extend the out-of-home games package to streaming platforms. “The exclusivity [of Sunday Ticket] should remain as we go forward on DirecTV,” AT&T CEO and chairman Randall [...]

  • Pandora Acquisition Bites Into SiriusXM’s First-Quarter

    Pandora Acquisition Bites Into SiriusXM’s First-Quarter Profits

    SiriusXM today announced first quarter 2019 operating and financial results — the first since the company completed its acquisition of Pandora Media on Feb. 1 — and its quarterly profit was down 44% from the previous year. It attributed that drop to approximately $76 million of acquisition and other costs related to the Pandora deal, a $31 million one-time benefit [...]

More From Our Brands

Access exclusive content