×

Streamys revamped for 2013 return

Dick Clark Prods. aims to grow kudocast

Dick Clark Prods. has finalized plans for an awards show that will honor original programming created for digital platforms.

After nearly three years of inaction, the Streamy Awards will be rebooted online by DCP, which is currently attracting bids from various entities interested in acquiring the production company.

The third annual Streamys returns with a new date, venue and categories as part of DCP’s bid to build the award show into a full-fledged franchise the size of its other kudocasts, including the American Music Awards or Academy of Country Music Awards.

“It’s a great asset with real growth potential,” said DCP president Orly Adelson, who added that the uncertainty over the company’s ownership future would not affect this new venture.

Streamys will be streamed live from the Hollywood Palladium on Feb. 17; the organization has just begun accepting submissions on its website, Streamys.org. DCP struck a deal last year to produce Streamys with Tubefilter, an online publication devoted to online-video content that retains the rights to the show.

In a vote of confidence for the show, DCP has already brought on Coke as a presenting sponsor for the event and plans to add more marketers.

The shift to February from the Streamys’ previous April perch reflects the interest of DCP and Tubefilter in scheduling the kudocast during the traditional awards season, populated by bigger events like the Oscars, when it could potentially draw more attention.

The timing of the return of the Streamys coincides with a surge in original programming everywhere from full-length series by major digital players including Netflix, Hulu and Yahoo to the continuing vitality of amateur talent who are amassing huge audiences on YouTube. Studios including Warner Bros. have also been creating content strictly for digital platforms.

“The space has matured so much and so rapidly that the types of programming being considered at the Streamys is unbelievable,” said Drew Baldwin, co-founder of Tubefilter.

Streamys is aiming to have the best of both worlds represented at the event, from mainstream celebrities to purely online sensations plenty famous in their own right. Winners will be selected by a blue-ribbon panel still being assembled.

Streamys were last held in 2010. The production was so marred by technical problems that it prompted the International Academy of Web Television to disassociate itself from the event after teaming with Tubefilter for its first two years.

IAWTV has gone on to produce its own event, which is scheduled for Jan. 8 at the Consumer Electronics Show in Las Vegas.

Streamys will be preceded online by a two-hour red carpet event, similar to what DCP has produced as companion content for some of its existing TV events. Streamys will be overseen by Ariel Elazar, VP of digital distribution and brand licensing at DCP.

More Digital

  • SAG-AFTRA HQ

    SAG-AFTRA Ends Long Strike Against Ad Agency Bartle Bogle Hegarty

    SAG-AFTRA has ended its 10-month strike against Bartle Bogle Hegarty after the advertising agency agreed to sign the union’s new commercials contract. The union instructed its 160,000 members in September not to accept any work for BBH, which had been signed to SAG-AFTRA’s commercials contracts since 1999. The strike came two weeks after BBH publicly [...]

  • FaceApp is displayed on an iPhone,

    SAG-AFTRA Warns Members About FaceApp Terms of Use

    SAG-AFTRA is warning its 160,000 members about the “overreaching and invasive” terms of use for the FaceApp mobile application. FaceApp, developed by Russian company Wireless Lab, uses neural network technology to automatically generate transformations of faces in photographs. The app can be used to make users appear older, younger, or change gender. The terms include [...]

  • J. Cole

    Apple Music Launches 'Rap Life' Playlist

    Apple Music announced the launch of “Rap Life,” a new global playlist focusing on contemporary rap artists and culture. It replaces the former “The A-List: Hip-Hop” playlist. Said Ebro Darden, Apple Music’s Global Editorial Head of Hip-Hop and R&B: “We flipped it to dig deeper into into the lifestyle [and to] keep pushing the culture [...]

  • Billie Eilish

    ARRI, Mobile TV Group Back New Venture Revitalizing Streamed Concerts

    A new venture looking to bring a fresh approach to live-streaming concerts has gotten the backing of hardware heavyweights ARRI and Mobile TV Group. Wide+Close is launching with the mandate of shooting music performances with film cameras and cinematographers in order to give the content a more cinematic feel. “We want to take concert filming [...]

  • Fortnite Battle Royale

    How 'Fortnite' Fans Can Earn Loot by Watching YouTube Videos

    Epic Games and YouTube have teamed up with a special offer for “Fortnite” players — giving players of the popular battle-royale game rewards when they watch “Fortnite”-premiered content on the video platform. The catch: You have to watch at least 20 minutes of “Fortnite” special content or live esports broadcasts to receive the loot. Under [...]

  • Roku headquarters

    Roku Plans to Expand to Brazil, Other Countries (EXCLUSIVE)

    Roku plans to expand to multiple new territories in the coming months, Variety has learned. One of the first new markets for the company will likely be Brazil. An international expansion could help Roku grow its customer base, which in turn should lead to growing advertising revenues. Roku executives have been hinting at plans to [...]

  • Google Stadia Pro to Include 1

    Google’s Stadia Game Streaming Service to Include Free Monthly Game

    Google has been busy sharing additional details about its upcoming game streaming service Stadia, clearing up some confusion in the process. Stadia’s pro subscription tier, which will cost $10 per month, won’t be a Netflix-type subscription service. However, subscribers will get free games at the rate of about a title per month. That’s according to [...]

More From Our Brands

Access exclusive content