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Seismic Games launches ‘CelebrityMe’

Social gaming shingle offers first title on Facebook

Seismic Games, the social gaming shingle formed by videogame vets earlier this year, will launch “CelebrityMe” today as its first title on Facebook.

Game lets players live out their celebrity fantasies and share their exploits with their friends online. Plot plays out as a flashback, starting out at the premiere of a player’s first major Hollywood blockbuster before recalling how his career began, on the streets of Venice Beach, where they picked out the hottest clothes, partied with the rich and famous and avoided scandals. Game enables characters to be customized and in-game moves to be created and shared.

“Facebook is all about expressing who you are to the world,” said Greg Borrud, CEO of Seismic Games. “‘CelebrityMe’ takes it one step further by tapping into players’ real-world interests and dreams and delivers on the fantasy of living the celebrity lifestyle. ‘CelebrityMe’ gives players the tools to express not only who they are, but who they want to be and lets them live out and share these fun aspirations with all their Facebook friends.”

Formed in January by former execs from Pandemic Studios, Vivendi Universal and Activision, Los Angeles-based Seismic Games closed a $2 million round of financing from DFJ Frontier, venture capitalist Tom Matlack and investors who include TV showrunners Craig Silverstein (“Terra Nova,” “Nikita”) and Rupert Perry (former president of EMI Records) as well as Lambert Media Group.

“I think all entertainment is becoming interactive, even traditionally passive media like television and film,” Silverstein said. “Audiences will watch and then tweet, blog, vote and play. ‘CelebrityMe’ is a platform where audiences and the studios in the coming months can connect in a fun, innovative and impactful way. The experience and talent of the team at Seismic Games studio is what got me excited to invest. The game concept itself sealed the deal.”

Borrud co-founded Pandemic Studios, which was sold to Electronic Arts in 2007 for $860 million. Eric Gewirtz serves as the company’s chief creative officer. His credits include director of the first two installments of “Star Wars: Battlefront.” Seismic president Chris Miller is a former VP of Vivendi Universal and exec produced “F.E.A.R.” and “No One Lives Forever.”

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