Production designer Rick Heinrichs has joined Fourth Wall Studios as executive creative director of the gaming and entertainment studio.

In his new role, Heinrichs will oversee the visual design for the Culver City-based company’s projects, which include its transmedia platform Rides.TV that delivers narrative experiences across Web browsers, smartphones and tablets.

He also recently made his directorial debut on “The Ledge,” a short film now playing on the Rides site that’s part of Fourth Wall’s interactive property “The Gamblers.”

Heinrichs is best known for his work designing the looks for Tim Burton’s “Dark Shadows” and “Sleepy Hollow,” Gore Verbinski’s “Pirates of the Caribbean: Dead Man’s Chest,” and Brad Silberling’s “Lemony Snicket’s A Series of Unfortunate Events.”

Rides attracted Heinrichs to Fourth Wall. “While others are focused on delivering the same traditional content on different devices, Fourth Wall Studios has created a platform that uses these devices to enhance and add dimension to narrative while engaging fans at a whole new level,” he said. “Their innovative and creative approach to storytelling is inspiring and I’m thrilled to be a part of it.”

“The Gamblers” is a dark comedy about two protagonists who compete in a high stakes game of life and death. The pilot episode, “The Ledge,” is an interactive short about a high school senior who tries to talk her lovesick stalker out of jumping off a building while the two Gamblers bet and riff on the outcome. Project was written by Fourth Wall Studios’ co-founder and sci-fi scribe Sean Stewart.

Costume designer Colleen Atwood (“Snow White and the Huntsman”), sound designer David Parker and director of photography Phedon Papamichael (“The Descendants”) are also behind “The Gamblers.”Fourth Wall’s “Dirty Work” received a Primetime Emmy nomination for Outstanding Creative Achievement in Interactive Media: Original Interactive Television Programming. It also produced “Sadie’s Story,” a radio drama game that was embedded in the Microsoft’s “Halo 3: ODST.”

Company landed a $215 million investment early last year from Los Angeles billionaire Dr. Patrick Soon-Shiong.