×
You will be redirected back to your article in seconds

Online Gallic fest scores 400,000 views

Partnership with Youku, Terra drives spike

MADRID — The second My French Film Festival, promo org Unifrance’s pioneering online film showcase that kicked off Jan. 12, has scored 400,000 downloads in its first 10 days — 10 times the figure for the whole of last year’s edition.

Driving the hike is the addition of new VOD platform partners, especially China’s Youku (which notched up 200,000 hits — half the total) and Latin America’s Terra, which offer movies free-of-charge, said Unifrance’s festivals manager Jean-Remi Ducourtioux.

“For many Chinese people, it’s the first time they’ve seen a French film,” Ducourtioux said.

Mexico and Brazil are other leaders in take-up, he added.

Unifrance’s MyFrenchFilmFestival.com and some partners, including global VOD service Mubi, Spain’s Filmin and U.S. indie site SnagFilms, a Comcast-carried IPTV feed, sold films to users. Filmin offers pics for €1.95 ($2.50).

Running until Feb. 1, fest’s 10-pic competition highlights first or second films that were released since January 2010 in France from up-and-coming filmmakers including Rebecca Ziotowski (“Dear Prudence”), Valerie Donzelli (“Queen of Hearts”) and Katell Quillevere (“Love Like Poison”).

Other players are “8 Times Up,” from Xabi Molia; “Back to Square One” by Thomas Ngijol, Fabrice Eboué and Lionel Steketee; “Living on Love Alone,” directed by Isabelle Czajka; “Into Our Own Hands,” from Mariana Otero; “18 Years Old and Rising,” directed by Frederic Louf; “Memory Lane,” directed by Mikhael Hers and “Pauline and Francois,” from Renaud Fely

Unifrance’s pay partners use a split-revenue model. But Ducourtioux said, “The festival’s goal is not commercial gain for us, but greater visibility for French cinema and to find economic models for rights owners in the longterm.”

Mission accomplished: In China, where the multiplex explosion has not benefitted European arthouse cinema, film ratings have been high, said Unifrance director Regine Hatchondo.

Elsa Keslassy in Paris contributed to this report.

More Digital

  • Movistar+ Announces Ambitious Original Series ‘La

    Movistar+ Announces Ambitious Original Series ‘La Unidad’

    MELILLA, Spain — Spain’s pay TV leader Movistar+ has announced its newest original series, the anti-terrorist police drama-thriller series “La Unidad,” which started filming last week in the small autonomous Spanish community of Melilla, located on the Moroccan coast. One of the biggest international plays to date for Movistar +, the pay TV/SVOD unit of [...]

  • Vice Media

    APOS: Tencent Video, Vice Media Hatch Premium Youth Series for China

    China’s Tencent Video and global studio Vice Media have joined forces to create a premium youth series exploring hype culture. The eight-part series, with episodes of 25 minutes, will explore a generation obsessed with finding the next big thing. The series to be produced by Vice Studios is earmarked for a late 2019 release through [...]

  • Avengers EndGame Trailer

    ‘Avengers: Endgame’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by TV ad measurement and attribution company iSpot.tv, Marvel claims the top spot in spending with “Avengers: Endgame.” Ads placed for the superhero film had an estimated media value of $6.28 million through Sunday for 927 national ad airings on 39 networks. (Spend figures [...]

  • Co-Editor-In-Chief of Variety, Andrew Wallenstein and

    10 Things We Learned at Variety’s Silicon Valleywood Summit

    Variety’s first-ever Silicon Valley conference, presented by PwC, didn’t just bring together the worlds of technology and entertainment, it also provided plenty of insights into the strategies of market leaders, creators and senior executives in this space. Here are 10 key lessons from the event, which was held at the Rosewood Sand Hill hotel in [...]

  • Korea's JTBC Signs up as Iflix

    APOS: Korea's JTBC Signs up as Iflix Investor and Content Partner

    South Korea’s JTBC Content Hub has become a strategic investor in Iflix, the South East Asia-based video streaming platform. Formed only in 2011, JTBC has rapidly become one of Korea’s most influential broadcasters, with a mix of news, creative dramas and entertainment shows. Its hit dramas include “SKY Castle,” “Misty,” and “Something in the Rain.” [...]

  • Twitter Jack Dorsey

    Trump Meets With Twitter CEO Jack Dorsey After Complaining of Bias

    WASHINGTON — Less than 12 hours after complaining that Twitter doesn’t “treat me well as a Republican,” President Trump met with the company’s CEO, Jack Dorsey, and indicated that they would be “keeping an open dialogue.” “Great meeting this afternoon at the @WhiteHouse with @Jack from @Twitter. Lots of subjects discussed regarding their platform, and [...]

  • Wanda Sykes Silicon Valleywood

    Wanda Sykes on Doing Business With Netflix: 'They Moved That Comma'

    MENLO PARK, Calif. — Wanda Sykes wears a lot of hats as a comedian, writer, producer and entrepreneur, and that gives her a keen sense of the ever-growing content marketplace. She also has a very clear understanding of what she’s worth in dollars and cents, as she shared Tuesday in her Q&A at Variety’s Silicon [...]

More From Our Brands

Access exclusive content