LONDON — Scandinavian distributor NonStop Entertainment has struck a deal to make its films available via the iTunes Store across Sweden, Norway, Denmark and Finland.
NonStop is one of the region’s leading distributors of specialized U.S. fare. Among the titles included in the iTunes deal are “Winter’s Bone,” “The Wrestler” and “Let Me In.” The first NonStop film to premiere on iTunes is Steve McQueen’s “Shame.”
ITunes has been gradually gearing up its presence in Scandinavia after launching its movie service there in fall 2011.
“iTunes is a leading digital service, and we are happy to have ensured that we, as one of the first distributors in the territory, are fully on board now that they take on the Scandinavian market,” said NonStop chief executive Ignas Scheynius.
NonStop is a prolific buyer of international indie product, with a target of 30-35 acquisitions in 2012. Pick-ups so far this year include Sundance prize-winners “Beasts of the Southern Wild” and “Searching for Sugarman,” and Cannes titles “Moonrise Kingdom,” “Cosmopolis” and “The We and the I.”