You will be redirected back to your article in seconds

Netflix sees lift in TV usage

Nielsen data suggests dip in film streaming

Netflix is seeing a pronounced shift in its business as an increasing percentage of subscribers utilize the service for streaming TV rather than films, according to new data from Nielsen.

An online survey in March and April revealed that 19% of Netflix subs prefer using the service for TV programming, up from 11% the year before. Meanwhile, those reporting a preference for movies dipped from 53% to 47%; the percentage with no preference remained relatively flat at 35%.

The shift likely reflects both an increase in the amount of TV programming Netflix has licensed and some significant losses on the film side. As early as the fourth quarter of 2011, Netflix execs noted that TV had overtaken film as the source of the majority of hours streamed.

Earlier this year, Netflix lost a key deal with Starz that delivered movies from Disney and Sony, though the company has signed new streaming deals with other studios to compensate for the loss.

The shift could also be a reflection of an influx of original programming on Netflix. The service’s first-ever original series, “Lilyhammer,” bowed earlier this year and has since been renewed. More such shows are on the way, including a revival of the Fox sitcom “Arrested Development.”

More TV

  • BBC, Netflix Announce International Cast for

    BBC, Netflix Announce International Cast for 'Giri/Haji' (EXCLUSIVE)

    Netflix is seeing a pronounced shift in its business as an increasing percentage of subscribers utilize the service for streaming TV rather than films, according to new data from Nielsen. An online survey in March and April revealed that 19% of Netflix subs prefer using the service for TV programming, up from 11% the year […]

  • Jennifer Lopez VMAs

    TV Review: MTV's Video Music Awards Were Low on Star Power

    Netflix is seeing a pronounced shift in its business as an increasing percentage of subscribers utilize the service for streaming TV rather than films, according to new data from Nielsen. An online survey in March and April revealed that 19% of Netflix subs prefer using the service for TV programming, up from 11% the year […]

  • Nicki MinajMTV Video Music Awards, Press

    VMAs 2018: All the Off-Camera Action Inside Radio City Music Hall and Backstage

    Netflix is seeing a pronounced shift in its business as an increasing percentage of subscribers utilize the service for streaming TV rather than films, according to new data from Nielsen. An online survey in March and April revealed that 19% of Netflix subs prefer using the service for TV programming, up from 11% the year […]

  • MadonnaMTV Video Music Awards, Show, New

    Twitter Roasts Madonna for Her Aretha Franklin VMAs Tribute

    Netflix is seeing a pronounced shift in its business as an increasing percentage of subscribers utilize the service for streaming TV rather than films, according to new data from Nielsen. An online survey in March and April revealed that 19% of Netflix subs prefer using the service for TV programming, up from 11% the year […]

  • Avicii, (Performance)Denim & Supply Ralph Lauren

    Avicii Wins Posthumous VMA for Best Dance Video

    Netflix is seeing a pronounced shift in its business as an increasing percentage of subscribers utilize the service for streaming TV rather than films, according to new data from Nielsen. An online survey in March and April revealed that 19% of Netflix subs prefer using the service for TV programming, up from 11% the year […]

  • Bobby Lytes Wears 'Make America Gay

    Bobby Lytes Wears 'Make America Gay Again' to VMAs

    Netflix is seeing a pronounced shift in its business as an increasing percentage of subscribers utilize the service for streaming TV rather than films, according to new data from Nielsen. An online survey in March and April revealed that 19% of Netflix subs prefer using the service for TV programming, up from 11% the year […]

  • Justin Brescia (L) Stephanie Pratt (2-L)

    MTV Reboots 'The Hills' With Original Cast Members

    Netflix is seeing a pronounced shift in its business as an increasing percentage of subscribers utilize the service for streaming TV rather than films, according to new data from Nielsen. An online survey in March and April revealed that 19% of Netflix subs prefer using the service for TV programming, up from 11% the year […]

More From Our Brands

Access exclusive content