NBC News is launching a new unit dedicated to digital publishing.
NBC Publishing will look to create eBooks and e-single formats out of programming culled from assorted NBC News franchises as well as content from other divisions within the conglomerate ranging from sports to entertainment.
The new effort will intermingle video, audio and text to support new title releases.
“As the tablet and e-reader markets continue to expand exponentially, and as the definition of ‘what is a ‘book?’ evolves, we see opportunities to bring readers a unique and immersive content experience,” said Cheryl Gould, senior vice president of NBC News, who will lead NBC Publishing.
NBC has already issued some releases in the eBook arena including JFK: 50 Days” and the American classic “Roots,” both joint projects with The Perseus Books Group; and “D-Day: The Battle for Normandy” and “Berlin 1961,” both in partnership with Penguin.
Gould will be backed by two new hires: Peter Costanzo, previously with F+W Media and Perseus, as creative director; and Brian Perrin, from Rodale, as director of digital development. They will report to Michael Fabiano, GM of NBC Publishing.