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NATPE sets Digital Luminary winners

NASA, Yahoo lauded for docu, originals

NASA and Yahoo are among the recipients of NATPE’s third annual Digital Luminary Awards, announced Monday. An awards presentation will be hosted by Alex Albrecht of Fat Dolphin on Jan. 25 during the 2012 conference in Miami.

NASA will receive the Brand Leadership in Online Video award for “Mission Juno,” an interactive digital doc about space. Yahoo will be honored in the Leadership in the Digital category for its original video programming.

The Branded Entertainment Series award, recognizing an online video series primarily funded through a brand sponsor, will be presented to the 10-episode comedy “Leap Year.” The series was produced by CJP Digital Media for Hiscox Small Business Insurance.

Charlie Todd will receive the Online Video Personality award for founding Improv Everywhere, a Gotham-based network of public pranksters.

The Original Web Content awards for drama and comedy series will go to “Aim High” and “Wainy Days,” respectively. Released by Warner Bros. Digital Distribution, “Aim High” follows a 16-year-old U.S. agent. The My Damn Channel exclusive “Wainy Days” has previously received Webby Awards for best comedy series.

The honorees were chosen through an open submissions process by an advisory committee. The group is co-chaired by Rob Barnett, founder and CEO of My Damn Channel, and Robert Friedman, prexy of media and entertainment for @radical media.

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