You will be redirected back to your article in seconds

MIPCube: Connecting the hots

MIP Preview 2012

With new technologies changing every aspect of the television business, keeping up is a job in and of itself.

That’s part of the inspiration for MipCube, a new tech-focused event that sets the stage for this year’s MipTV. Slated for March 30-31, MipCube aims to encourage interaction among producers, technology companies and other global video innovators through speakers, workshops, showcases, networking events and competitions.

The event is designed to connect the entire TV ecosystem: conventional Mip attendees and the established broadcast, cable and satellite spheres with the rapidly evolving world of online programming brands, social media companies, technology companies, interactive agencies and startups of all kinds.

“It’s very much about building the community,” says Laurine Garaude, director of the television division for event organizer Reed Midem (which is owned by Variety parent Reed Elsevier). “It’s really becoming involved in looking at innovation and discovering the new trends, and also discovering new talent and new people to be working with.”

Key speakers include advertising and brand-building expert Cindy Gallop, founder and CEO of IfWeRanTheWorld.com; Allen DeBevoise, chairman, CEO and co-founder of Machinima.com; Tony Wang, U.K. general manager of Twitter and Nuno Bernardo, co-founder and CEO of transmedia production company beActive.

No outlet better fits the MipCube template than Machinima.com, which says it recorded more than 1.3 billion video views in January and more than 149 million unique visitors. DeBevoise says he sees the current boundaries between online video and traditional broadcasting blurring, and there’s plenty to be gained by pooling resources and expertise.

“Monster platforms like YouTube and Facebook are driving 800 (million) to 850 million people” per month, he says, “and we’ve never seen numbers like that. It has some interesting implications for how all of that business works, or certainly how the online video brands will try to execute their business relative to the more traditional model.”

Another key ingredient in the MipCube mix is transmedia, a concept that beActive’s Bernardo says he wants to help clarify and help more companies embrace and make work for their brands.

“As audiences are consuming more and more entertainment on new digital platforms and devices, their habits are changing,” he says. “Repurposing content for these platforms will probably not work. There is a need for other formats, lengths and content offers — and that means new business opportunities.”

In addition to speakers, workshops, showcases and networking events, MipCube features several competitions, including MipCube Lab for “disruptive” TV startups; Content 360, a pitch competition for new ideas in cross-media content and next-generation audience engagement; and TV Hack Day, in which developers will have 48 hours to develop the next generation of TV-related apps. Innovation Alley will provide demos of new technologies and services likely to impact the TV environment.

While previous Mips have incorporated technology-oriented programming, such as last year’s Creative Connectivity event, Garaude says feedback from attendees revealed how difficult it was to build community during the hustle of Mip. That led to scheduling MipCube before the main show, with a “Super Sunday” offer to let new MipCube attendees attend the first day of Mip, which will include a strong digital focus, Garaude says.

MIP Preview
Connecting the hots | Domino effect of Europe’s DTT switchover | Scripps boosts UKTV fortunes
Return to the main page

Popular on Variety

More Film

  • Evolution

    ‘Deep’ Animation Studio The Thinklab to Relocate to Navarre for Future Projects

    SAN SEBASTIAN — Spain’s The Thinklab, based in Madrid since its founding in 2006, has confirmed to Variety that it will be packing up its digital paintbrushes and heading north to founder Julio Soto’s homeland of Navarre where the company will establish a new studio for the purposes of producing two feature-length CGI animated films, and possibly [...]

  • Johnnie To Quits Taiwan Golden Horse

    Johnnie To Quits Golden Horse Awards as China Builds Pressure

    Leading Hong Kong film maker Johnnie To has dropped out of the Golden Horse Awards, where he was set to be president of the jury deciding the prize winners. The awards, which take place and are organized from Taiwan, have long been considered the most prestigious prized in Chinese-language cinema. However they are currently under [...]

  • Zeroville

    Film Review: 'Zeroville'

    I’m tired of hearing how some novels are “impossible to adapt.” Balderdash! Just because some books don’t lend themselves to being translated from page to screen doesn’t mean that the attempt ought not to be made. Just ask James Franco, who’s shown a speed freak’s determination to tackle some of the unlikeliest literary adaptations of [...]

  • Red Penguins review

    Toronto Film Review: 'Red Penguins'

    “Red Penguins” is a cautionary tale with particular resonance in the context of our current bizarre intertwining with Russia, the country that interfered in the last U.S. presidential election and is led by the POTUS’ apparent BFF. This wild tale of attempted transnational commerce just after the demise of the USSR in the 1990s chronicles [...]

  • Danny Ramirez'On My Block' TV show

    Danny Ramirez to Star in Film Adaptation of 'Root Letter' Video Game (EXCLUSIVE)

    An English-language film adaptation of Japanese video game “Root Letter,” starring Danny Ramirez, is in production in the U.S. through Akatsuki Entertainment USA. Besides Ramirez (“Top Gun: Maverick,” “Assassination Nation”), the film stars Keana Marie (“Huge in France,” “Live in Pieces”) and Lydia Hearst (“The Haunting of Sharon Tate,” “Z Nation”). With a screenplay by [...]

  • Screen writer Beau WillimonMary Queen of

    Beau Willimon Re-Elected as President of Writers Guild of America East

    Beau Willimon, the playwright and showrunner who launched Netflix’s “House of Cards,” has been re-elected without opposition to a two-year term as president of the Writers Guild of America East. Willimon also ran unopposed in 2017 to succeed Michael Winship. Kathy McGee was elected to the vice president slot over Phil Pilato. Secretary-treasurer Bob Schneider [...]

  • Running With the Devil review

    Film Review: 'Running With the Devil'

    A retired Navy SEAL who for a time was a military advisor on the Colombian drug trade, Jason Cabell conceived his first solo feature as writer-director to tell the story of that particular commerce “from the point of view of the drugs.” The result isn’t exactly a docudrama indictment like “Traffic,” a thriller a la [...]

More From Our Brands

Access exclusive content