×
You will be redirected back to your article in seconds

Max Payne 3 delayed – again. Take-Two earnings to suffer

The oft-delayed Max Payne 3 has hit another roadblock and been pushed back again – and the delay is going to push publisher Take-Two Interactive Software into the red. Max payne 3

The company’s Rockstar Games division announced this morning that the game, originally set to launch this March, would now not bow before May. That marks the fourth delay, if you’re keeping score at home.

Because the game has been pushed out of the fiscal year, Take-Two was forced to revise its estimates, deducting an anticipated $210 to $230 million in revenue. The company now expects to report a loss for fiscal 2012.

“We do not take changes to our release schedule lightly, and this short delay will ensure that Max Payne 3 delivers the highest quality, groundbreaking entertainment experience that is expected from our company,” said CEO Strauss Zelnick.

In an interview with Variety last year, Dan Houser, one of the studio heads at Rockstar discussed the impact the frequent delays have had on the team.

“I think it’s part of the industry, if you want high quality games,” he said. Maybe, if you are making a sequel without much design innovation and without any real technical innovation — you know, just a bunch of new content on board with a broadly existing engine with a broadly existing design — you can have some degree of confidence in guessing your release date.

“Anyone that’s doing what we were trying to do and guesses at the start of the project exactly when things are going to be done, well they are better at this job than I am. We can’t do that while guaranteeing quality.

What impact did it have on the team? None negative. I think the team was happy that we were pursuing quality. They weren’t done, and they could see they weren’t finished and it wasn’t right, so we were going to keep working on it until it was finished and it was right.”

More Digital

  • Missing Link Laika Studios

    ‘Missing Link’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, Annapurna Pictures claims the top spot in spending for the second week in a row with “Missing Link.” Ads placed for the animated film had an estimated media value of $5.91 million through Sunday for [...]

  • Sirius Logo

    SiriusXM Unveils $8 Essential Plan for Consumers Without Cars

    SiriusXM wants to cater consumers without cars, or cars without compatible stereos, with a new $8 plan for mobile and in-home listening. Dubbed SiriusXM Essential, the plan offers access to 200+ channels featuring the network’s entire music programming, as well comedy, news and select sports channels. Consumers will be able to test the new plan [...]

  • Mueller Report Book Editions Top Amazon's

    Mueller Report Book Editions Shoot to Top of Best-Seller Lists at Amazon, Barnes & Noble

    Robert Mueller is now a best-selling author. Book publishers’ forthcoming editions of the special counsel’s report zoomed to the top of the Amazon’s and Barnes & Noble’s lists of book best-sellers Friday. That comes a day after the report was publicly released, culminating the nearly two-year investigation into Russian interference in the 2016 U.S. election [...]

  • Marques Brownlee - Retro Tech

    YouTube Orders Marques Brownlee 'Retro Tech' Original Series

    YouTube has turned to one of its homegrown stars — technology vlogger Marques Brownlee, aka “MKBHD” — for its newest original series. The video platform has greenlit series “Retro Tech” featuring Brownlee, in which he’ll unbox and review vintage technology products that have defined pop culture. The show, slated to debut in December 2019, follows [...]

  • Netflix Tests Random Episode Button in

    Netflix Starts Testing Random Episode Button

    Netflix is testing a button to play random episodes of select TV shows, the company confirmed Friday morning. “We are testing the ability for members to play a random episode from different TV series on the Android mobile app,” a Netflix spokesperson told Variety. “These tests typically vary in length of time and by region, [...]

  • Netflix Our Planet Sophie Darlington

    Netflix's 'Our Planet' Roars to Life With Work by Top Wildlife Cinematographers

    In terms of scope, production time and — very likely — budget, Netflix’s “Our Planet” is one of the most ambitious projects from the streaming service to date. Narrated by David Attenborough and made available worldwide on April 5, the goal of the eight-part series is to capture diverse habitats across the globe and highlight [...]

More From Our Brands

Access exclusive content