×

Max Payne 3 delayed – again. Take-Two earnings to suffer

The oft-delayed Max Payne 3 has hit another roadblock and been pushed back again – and the delay is going to push publisher Take-Two Interactive Software into the red. Max payne 3

The company’s Rockstar Games division announced this morning that the game, originally set to launch this March, would now not bow before May. That marks the fourth delay, if you’re keeping score at home.

Because the game has been pushed out of the fiscal year, Take-Two was forced to revise its estimates, deducting an anticipated $210 to $230 million in revenue. The company now expects to report a loss for fiscal 2012.

“We do not take changes to our release schedule lightly, and this short delay will ensure that Max Payne 3 delivers the highest quality, groundbreaking entertainment experience that is expected from our company,” said CEO Strauss Zelnick.

In an interview with Variety last year, Dan Houser, one of the studio heads at Rockstar discussed the impact the frequent delays have had on the team.

“I think it’s part of the industry, if you want high quality games,” he said. Maybe, if you are making a sequel without much design innovation and without any real technical innovation — you know, just a bunch of new content on board with a broadly existing engine with a broadly existing design — you can have some degree of confidence in guessing your release date.

“Anyone that’s doing what we were trying to do and guesses at the start of the project exactly when things are going to be done, well they are better at this job than I am. We can’t do that while guaranteeing quality.

What impact did it have on the team? None negative. I think the team was happy that we were pursuing quality. They weren’t done, and they could see they weren’t finished and it wasn’t right, so we were going to keep working on it until it was finished and it was right.”

More Digital

  • Nigeria’s Kunle Afolayan: African Audiences Shouldn’t

    Nigeria’s Kunle Afolayan: African Audiences Shouldn’t Be ‘Second-Class’

    DURBAN–A young boy from a middle-class home gets an unconventional schooling in the ways of the world when he’s forced to apprentice at a mechanic’s workshop in a rough-and-tumble section of Lagos. “Mokalik” is the latest feature from Kunle Afolayan, a leading figure in the wave of filmmakers revitalizing the Nigerian film industry. The film [...]

  • SAG-AFTRA HQ

    SAG-AFTRA Ends Long Strike Against Ad Agency Bartle Bogle Hegarty

    SAG-AFTRA has ended its 10-month strike against Bartle Bogle Hegarty after the advertising agency agreed to sign the union’s new commercials contract. The union instructed its 160,000 members in September not to accept any work for BBH, which had been signed to SAG-AFTRA’s commercials contracts since 1999. The strike came two weeks after BBH publicly [...]

  • FaceApp is displayed on an iPhone,

    SAG-AFTRA Warns Members About FaceApp Terms of Use

    SAG-AFTRA is warning its 160,000 members about the “overreaching and invasive” terms of use for the FaceApp mobile application. FaceApp, developed by Russian company Wireless Lab, uses neural network technology to automatically generate transformations of faces in photographs. The app can be used to make users appear older, younger, or change gender. The terms include [...]

  • J. Cole

    Apple Music Launches 'Rap Life' Playlist

    Apple Music announced the launch of “Rap Life,” a new global playlist focusing on contemporary rap artists and culture. It replaces the former “The A-List: Hip-Hop” playlist. Said Ebro Darden, Apple Music’s Global Editorial Head of Hip-Hop and R&B: “We flipped it to dig deeper into into the lifestyle [and to] keep pushing the culture [...]

  • Billie Eilish

    ARRI, Mobile TV Group Back New Venture Revitalizing Streamed Concerts

    A new venture looking to bring a fresh approach to live-streaming concerts has gotten the backing of hardware heavyweights ARRI and Mobile TV Group. Wide+Close is launching with the mandate of shooting music performances with film cameras and cinematographers in order to give the content a more cinematic feel. “We want to take concert filming [...]

  • Fortnite Battle Royale

    How 'Fortnite' Fans Can Earn Loot by Watching YouTube Videos

    Epic Games and YouTube have teamed up with a special offer for “Fortnite” players — giving players of the popular battle-royale game rewards when they watch “Fortnite”-premiered content on the video platform. The catch: You have to watch at least 20 minutes of “Fortnite” special content or live esports broadcasts to receive the loot. Under [...]

  • Roku headquarters

    Roku Plans to Expand to Brazil, Other Countries (EXCLUSIVE)

    Roku plans to expand to multiple new territories in the coming months, Variety has learned. One of the first new markets for the company will likely be Brazil. An international expansion could help Roku grow its customer base, which in turn should lead to growing advertising revenues. Roku executives have been hinting at plans to [...]

More From Our Brands

Access exclusive content