STOCKHOLM — Filmnet, a subscription video-on-demand platform to challenge Netflix, Amazon’s Lovefilm and HBO, will launch in Sweden Sept. 25.

The service, run by C More, TV4 Group and Swedish media giant Bonnier, kicks off with a catalog of 3,000 pics from Fox, MGM, Paramount, Disney, Universal, Sony and Warner, as well as Swedish titles from local production company Svensk.

It will also carry TV series from HBO, Showtime, Universal, Turner, Warner, Starz, the BBC and local commercial broadcaster TV4.

“The TV market is changing and we’re changing with it,” said TV4 Group CEO Casten Almqvist. “We will continue to safeguard our core business, linear TV, while simultaneously developing current services, and creating new digital services and offerings that push development forward.”

The ambition is to reach consumers who haven’t tried a commercial-free film and TV VOD service.

The monthly subscription will initially cost $7.50, but will later rise to $20.

To begin with, Filmnet will be launched for Mac and PC. By mid-October the service will also be available on the iPad, with iPhone and Android smart-phones following soon after.