A new partnership between CNBC and Yahoo will expand the biz channel’s online reach and give Yahoo fresh content to feed its popular Yahoo Finance site. The companies said Wednesday they will also create a new slate of co-branded original videos to premiere this fall on Yahoo and CNBC.com.
Yahoo Finance journalists will contribute to CNBC’s programming and CNBC will become the premier content source for the site with clips, news and analysis prominently integrated into Yahoo Finance and featured across the Yahoo network.
The companies said they reach a combined and unduplicated online U.S. audience of more than 40 million. CNBC reaches 100 million households and has a large number of out-of-home viewers.
“Our mission is to create the richest and most powerful experiences for users each and every day. Partnering with CNBC will allow Yahoo Finance to expand its offerings instantly and enhance its position as the most viewed and utilized finance site in the world,” said Yahoo interim CEO Ross Levinsohn.
“This collaboration is about two leaders in their respective spaces coming together,” said CNBC CEO Mark Hoffman. “We now have the ability to provide real-time news, analysis and information to a larger audience and offer unmatched advertising solutions for marketers looking for access across multiple platforms.”
CNBC will serve as the go-to-market sales lead for advertisers.
The deal is not exclusive on either side and Yahoo and CNBC will still maintain editorial control of their respective sites.