×
You will be redirected back to your article in seconds

CAA showcases digital productions

Talent meet-and-greet coincides with Digital Newfronts

Making the most of the army of advertisers tramping around Gotham this week, CAA on Thursday showed off clients who are writing, producing and spending serious coin on original digital productions.

“This isn’t Web series anymore, this is premium content,” David Freeman, co-head of brand coverage for CAA, told a group at a breakfast the agency hosted at Milk Studios in the Meatpacking District. The gathering was timed to coincide with the Digital Newfronts — the first coordinated effort by Netcos to showcase programming and woo advertising dollars from broadcast and cable.

Bill O’Dowd of Dolphin Digital Media is working with CAA on a handful of new online series, including “The Red Book” with John Woo’s Tiger Hill Entertainment; “In Bloom,” with Ashley Tisdale executive producing and Drama 3/4 writing; and action comedy “Bounty Hunters,” with Richie Keen and Heath Corson, writers of Web series “Aim High.” The shingle is also developing an untitled telenovela, which could be a first on the Web. All are still in talks with distributors.

Dolphin and CAA are behind Anthony Zuiker’s film “Cybergeddon,” which will bow on Yahoo in September, with plans to run weekly nine-minute segments over a 10-week period. The apocalyptic hacker pic is sponsored by Norton AntiVirus software.

O’Dowd said Web series generally cost about $500,000 but that budgets need to go up. His projects run from $2 million to $5 million, and his company has committed to a slate of projects costing more than $25 million.

“CSI” creator Zuiker told the crowd that product placement works much better online, and the format is much more flexible. “You write the check — we have your back,” he said.

Hud:sun Media, which produced “Genuine Ken: The Search for the Great American Boyfriend” with Mattel for Hulu last year, has a new show for Hulu, “Cloak and Dagger,” about a family of spies forced into witness protection.

Helmer-producer David Van Eyssen talked up his Machinima sci-fi series “RCVR.”

Popular on Variety

More Digital

  • Gabrielle Carteris

    SAG-AFTRA Urges Gavin Newsom to Sign Law Punishing 'Deep Fake' Videos

    SAG-AFTRA National Executive Director David White is urging Gov. Gavin Newsom to sign legislation that institutes penalties for nonconsensual digital sexually explicit videos, also known as “deep fakes.” The legislation, Assembly Bill 602, targets companies and individuals who create and distribute the videos in California without the consent of the individual being depicted. “We urge Gov. [...]

  • Facebook Portal logo

    Facebook Is Launching a Portal TV Device: Here’s What We Know

    Facebook is getting ready to launch a TV streaming device in time for the holiday season, Variety has been able to confirm with multiple sources familiar with the company’s plans. The new streaming hardware will be part of the company’s Portal family of devices, featuring a camera, and combining video chatting with TV viewing and [...]

  • MoviePass card

    MoviePass Shuts Down, With Parent Company Citing Failure to Raise Funds

    MoviePass, the long-struggling theater subscription service, finally appears to be down for the count. On Friday, MoviePass notified remaining subscribers that it would be shutting down the service effective Sept. 14, 2019, because “its efforts to recapitalize MoviePass have not been successful to date,” parent company Helios and Matheson Analytics announced. “The company is continuing [...]

  • Disney Plus - Full Lineup

    How to Browse the Disney Plus Catalog the Company Is Testing in the Netherlands

    Disney began testing its Disney Plus streaming service in the Netherlands this week. Consumers in the U.S. will have to wait until November 12 to get access to the service, but European streaming aggregator JustWatch already makes it possible to browse the catalog available during this beta test. JustWatch is one of a number of [...]

  • JoJo Siwa'The Angry Birds Movie 2'

    Nickelodeon Star JoJo Siwa Gets Her Own Dance-Tour Mobile Game (EXCLUSIVE)

    Fans of JoJo Siwa will be able to join the teen influencer’s dance squad on stage — virtually — in a new mobile game. In “JoJo Siwa — Live to Dance,” players will become part of the Nickelodon and YouTube star’s worldwide tour on her professional dance team and experience what it’s like to be [...]

More From Our Brands

Access exclusive content