You will be redirected back to your article in seconds

Broadband set to surge

Over-the-top TV projected to grab $27.72 billion in 2017

Global over-the-top TV — broadband delivery of audio and video untethered to multichannel video program distributors — will surge over the next five years, according to a report from U.K.-based Digital TV Research.

Worldwide revenues for the fixed-broadband OTT category, which excludes smartphones and tablets, will hit $27.72 billion in 2017, up from the $11.14 billion projected for this year and the $3.79 billion posted in 2010.

The report says that 480 million households in 40 countries will watch online television and video, up from 182 million two years ago. U.S. OTT will post revenue of close to $11 billion five years from now, up from a little more than $2 billion in 2010.

But the U.S. share of the global OTT revenue will decline from 53% in 2010 to 38% in 2017 as activity picks up in the rest of the world. In China, for example, online TV and video revenues will climb from only $49 million two years ago to almost $2.1 billion in 2017.

The lion’s share of the projected 2017 OTT revenue will come from advertising. But ads will shrink from 65% of the pie in 2010 to 51% in 2017. Five years out, Digital TV Research estimates that subscriptions to content providers will account for about 24% of 2017 OTT revenue, rentals, 9.5% and download-to-own, 15.2%.

More TV

  • Lil Nas X arrives at the

    Lil Nas X, Young Thug, Jamie XX Highlight Adult Swim Festival Lineup

    The second annual Adult Swim Festival is set to take place on Friday, November 15 and Saturday, November 16 at Los Angeles’ Banc Of California Stadium. Music acts on the bill include Lil Nas X (pictured), Jamie xx, Vince Staples, Young Thug, Dethklok, Captain Murphy and Tierra Whack, among many others. Additional offerings include comedy [...]

  • 'Live P.D.' Host Dan Abrams Brings

    'Live P.D.' Host Dan Abrams Brings New Order to Law-Focused Media

    Each weekday at 2 p.m., Dan Abrams talks to America for an hour about the law, politics and media. He’s been working steadily to expand the conversation. Abrams hosts an afternoon show on satellite-broadcaster SiriusXM, where he holds forth on the Mueller Report (if you haven’t read it, don’t try to debate him on what [...]

  • Sky takeover. Undated file photo of

    Katie Keenan to Head Sky Cinema Acquisitions

    Katie Keenan is joining Sky as head of acquisitions at Sky Cinema, and will oversee film deals for the pay-TV giant’s channels. Keenan is a seasoned buyer. Most recently she was at Viacom’s international division and acquiring programming for its free-TV Channel 5 operation in the U.K., as well as for cable channels including Comedy [...]

  • NEW YORK, NY – JUNE, 24:

    LGBTQ Stars Honored at Variety’s Power of Pride Celebration

    New York City felt the full power of pride on Monday, as Variety celebrated its inaugural issue devoted to the annual recognition of LGBTQ people worldwide. At an intimate gathering at Mr. Purple, the rooftop bar at Hotel Indigo Lower East Side in Manhattan, Variety’s cover stars and luminaries gathered for cocktails and the unveiling [...]

  • WWE

    WWE and PP Sports Extend China Partnership

    WWE and PP Sports have signed a new multi-year agreement that will keep WWE programming airing live in Mandarin in China. In the past three years of the partnership, PP Sports has delivered more than 300 episodes of WWE programming. PP Sports will offer “Raw,” “Smackdown” and the WWE Network as a subscription VOD service [...]

More From Our Brands

Access exclusive content