ROME — Bill Gates will be the keynote speaker at the Abu Dhabi Media Summit, where more than 400 international power players will descend Oct. 9 to discuss the impact of digital media in emerging markets.

The theme is “redefining the digital frontier,” with a focus on how technological changes are creating new distribution channels, marketing opportunities and audiences.

Gates will deliver a speech titled “Global Development: The Next Road Ahead” and also chat with WME co-CEO Ari Emanuel on the theme: “Hollywood vs. Silicon Valley: Let’s Be Friends.”

Other speakers at the invitation only, three-day confab include WB prexy of international home entertainment and digital Jim Wuthrich, YouTube global head of content Robert Kyncl, Viacom Intl. Media Networks CEO Bob Bakish, Star India CEO Uday Shankar and China Media Capital Chairman Li Ruingang, who will discuss “Panda Power: Opening the Great Wall.”

Antonio Campo Dall’Orto, exec VP Viacom Intl. Media Networks will present a special report titled: “Millennial Generation: The Youth in the Middle East.”

Summit sessions, held at the Yas Viceroy Hotel, will focus, among other things, on cross-industry perspectives, East-West dialogue, and identifying new sources of innovation outside traditional Western media hubs.

Local and regional media execs will be able to attend workshops, showcases and masterclasses that will give them unprecedented access to global entrepreneurs and investors.

“The continued evolution and strengthening of the summit mirrors the continued development of Abu Dhabi and the UAE as an important hub for the media industry,” said Abu Dhabi Media Summit chairman, H.E. Khaldoon Khalifa Al Mubarak in a statement.

Previous keynote speakers at the pow-wow, aimed at making Abu Dhabi the region’s media hub, include Rupert Murdoch, James Cameron and Eric Schmidt.