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Asian-Spanish fusion for DramaFever

Online video platform adds Latam content

Argentine skein “Mujeres Asesinas” (Killer Women) will play alongside Korean TV sensation “Boys Over Flowers” when online video platform DramaFever launches free Spanish-language TV content in the U.S. today.

Founded by college buddies Suk Park and Seung Bak in 2009, DramaFever, now the largest free aggregator of Korean and Asian content in the Americas, will include free Spanish-language telenovelas and skeins from Telefe and Artear Argentina, Imagina and TVE Spain that are unavailable legally online in the U.S. By early 2013, the site will roll out full seasons of more than 60 Spanish-language skeins including “Killer Women,” which has been remade in various territories and which Sofia Vergara’s Latin World Entertainment and Ben Silverman’s Electus are remaking for ABC. (Daily Variety, Oct. 4)

Suk Park and his brother Hyun Park, DramaFever VP, will be unveiling the new Spanish-language offering at Mipcom and attending the Latin American Dealmakers lunch where they hope to secure more product. “We’re probably going to be the only Koreans there,” said Suk Park.

Raised in Spain and educated in the U.S., the Parks were motivated by a lack in the U.S. of legitimate content from other Latino providers. Televisa and Venevision shows air on Univision and RCN Colombia programs are on MundoFox. Most other content from Spain, Argentina and other Latino countries are on pirate sites.

Site is also unveiling a new bilingual online player.

The subtitled Spanish-language programs will be available only to U.S. consumers. Some 12,000 hours of licensed Korean and Asian programming, with English and Spanish subtitles, is available to both its North American and Latin American consumers.

More than 85% of DramaFever’s U.S. consumers watching Asian series are of non-Asian descent.

Users can also catch DramaFever content on partner streaming services such as Hulu, Netflix and iTunes, as well as on mobile and Web TV apps.

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