Giant Latin American mobile content provider Movile has tapped former senior Apple designer Everaldo Coelho in a bid to expand its reach in the worldwide Latino market. Coelho is joining Movile as Head of UX (User Experience) after serving as a senior visual and interactive designer at Apple. Globally, Movile has 50 million users across all its products.

Setting up shop in Silicon Valley, Movile launched Zeewe TV in the U.S. in June where it quickly amassed 1 million users its first month.

Zeewe TV’s video content — in Portuguese, Spanish and English — is available on Facebook and mobile devices. It also has a second screen display that allows for simultaneous viewing and browsing on PCs and notebooks.

Deemed a pioneer in user experience design, Coelho has created icons and user interface designs for top clientele including AOL, PayPal, Google, Disney and Symantec through his Brazil-based design firm Yellowicon where he will continue to serve as an advisor. In addition to contributing to the development of Apple’s iCloud, MacOS and iOS, Coelho is renowned in Linux circles for his iconic Crystal Icons, which he created for KDE and have since been used in numerous applications and websites.

Popular on Variety

Coelho will lead Movile in developing products aim to blend high-quality graphics and intuitive user experience.

“We’re feeling really optimistic after the success of Zeewe TV, and now we’re setting our sights on bigger goals,” said Movile CEO Fabricio Bloisi. “Latin America hasn’t really reached this level of design quality yet, and having Everaldo on board is going to help give Movile that extra push toward our goal of reaching 100 million users across the globe.”