Rovio now has the Force behind “Angry Birds.”
The “Angry Birds Star Wars” line of products, that hit store shelves in November, includes an “AT-AT Attack Battle Game,” with codes that unlock new in-app content, and others that incorporate Hasbro’s other boardgames like Jenga and recently relaunched Koosh slingshot brand.
Additional co-themed products will roll out in 2013.
New product push is designed to bring the “Angry Birds” app to life for consumers. Timing comes as the franchise recently launched the “Bad Piggies” spinoff. Series has previously paired with 20th Century Fox for the toon “Rio” to expand the exposure of the brand’s feathered characters.
“We’ve developed a selection of innovative toys and games that delivers new ways to play for fans of these two great franchises,” said John Frascotti, chief marketing officer for Hasbro. “We’re proud of our heritage of delivering ‘Star Wars’ toys that have entertained generations of kids and we’re excited to offer fans of both ‘Star Wars’ and ‘Angry Birds’ the opportunity to experience their favorite characters and icons in exhilarating new ways.”