Amazon may be following its rivals in the subscription VOD category into original programming.
New job postings on the online retail giant’s own website reveal Amazon is seeking execs capable of developing halfhour comedies and kids programming. The postings first came to light on tech blog GigaOm.
The company did not respond to inquiry seeking comment.
Just last week, Amazon declined to comment in an interview with Variety whether it had any interest in creating original programming for its SVOD product, Amazon Prime Instant Videos.
The postings do not specify that the programming creation is specifically for Prime or its online storefront for a la carte transactions, Amazon Instant Video. The job is characterized as being under the auspices of Amazon Studios, a division that drew notice last year for optioning movie scripts.
Amazon’s search for a comedy exec specifies, “The ideal candidate knows the comedy genre, has development and production experience and wants to work with writers and artists to develop original series for the web and for traditional distribution channels.”
Job responsibilities associated with the position include assessing pilot proposals and working with writers and artists to develop series ideas.
While Amazon Prime has subsisted to date on licensed catalog programming from an array of studios and networks, rivals including Netflix and Hulu have moved beyond library fare to developing their own original series as a means of differentiating their services.