You will be redirected back to your article in seconds

Activision’s Q4 revenue at $1.4 billion

Videogame publisher posts stronger-than-expected earnings

Despite a struggling year for the videogames biz, the industry’s largest publisher showed no signs of weakness as 2011 wrapped up.

Activision Blizzard reported stronger-than-expected fourth quarter revenue of $1.4 billion for the period that ended Dec. 31, boosting profits to $99 million, after recording a loss of $233 million during the year-ago frame.

For the full year, Activision took home net revenue of $4.76 billion, up from $4.45 billion. Net income came in at a whopping $1 billion, up from $418 million in 2010.

Digital channels generated $1.6 billion, accounting for a record 34% of the company’s total net revenues for the year, made up of subscriptions and memberships, licensing royalties, downloadable content and digitally distributed products.

Activision easily claimed “Call of Duty: Modern Warfare 3” as the best-selling game of 2011, moving more than 16 million units by the end of the year, helping it dominate as the top console and handheld game publisher in the U.S. and Europe.

Title became the first game to pass $775 million in sales in its first five days of release and crossed the $1 billion mark in 16 days. It took previous installment, “Call of Duty: Black Ops” a month before reaching that milestone. Game eventually sold more than 25 million copies.

Activision releases the first “Call of Duty: Modern Warfare 3 Content Collection,” a compilation of content previously released to “Call of Duty Elite” premium members, for Microsoft’s Xbox 360 in March.

Its online service for the war actioner, “Call of Duty Elite,” now has 7 million registered users, including 1.5 million annual premium members.

“Call of Duty: Black Ops” was still the fifth-bestselling title, in terms of revenue, last year.

Company also successfully launched “Skylanders Spyro’s Adventure” as a game-toy hybrid, that has sold more than 20 million products to date, becoming last year’s top kids videogame.

“‘Skylanders’ was the biggest new IP launch in Activision’s history and it is on track to become an important and sustainable franchise,” said Bobby Kotick, CEO of Activision Blizzard.

Meanwhile, Blizzard’s “World of Warcraft,” which is facing some competish from Electronic Arts’ “Star Wars: The Old Republic,” in the MMORPG arena, claims 10.2 million subscribers, as of the end of 2011.

This year, Activision will release its next game in the “Call of Duty” franchise, grow its online “Call of Duty Elite” biz, and launch “Skylanders Giants.” Blizzard has tentpole titles “Diablo III” forthcoming.

More Digital

  • Missing Link Laika Studios

    ‘Missing Link’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, Annapurna Pictures claims the top spot in spending for the second week in a row with “Missing Link.” Ads placed for the animated film had an estimated media value of $5.91 million through Sunday for [...]

  • Sirius Logo

    SiriusXM Unveils $8 Essential Plan for Consumers Without Cars

    SiriusXM wants to cater consumers without cars, or cars without compatible stereos, with a new $8 plan for mobile and in-home listening. Dubbed SiriusXM Essential, the plan offers access to 200+ channels featuring the network’s entire music programming, as well comedy, news and select sports channels. Consumers will be able to test the new plan [...]

  • Mueller Report Book Editions Top Amazon's

    Mueller Report Book Editions Shoot to Top of Best-Seller Lists at Amazon, Barnes & Noble

    Robert Mueller is now a best-selling author. Book publishers’ forthcoming editions of the special counsel’s report zoomed to the top of the Amazon’s and Barnes & Noble’s lists of book best-sellers Friday. That comes a day after the report was publicly released, culminating the nearly two-year investigation into Russian interference in the 2016 U.S. election [...]

  • Marques Brownlee - Retro Tech

    YouTube Orders Marques Brownlee 'Retro Tech' Original Series

    YouTube has turned to one of its homegrown stars — technology vlogger Marques Brownlee, aka “MKBHD” — for its newest original series. The video platform has greenlit series “Retro Tech” featuring Brownlee, in which he’ll unbox and review vintage technology products that have defined pop culture. The show, slated to debut in December 2019, follows [...]

  • Netflix Tests Random Episode Button in

    Netflix Starts Testing Random Episode Button

    Netflix is testing a button to play random episodes of select TV shows, the company confirmed Friday morning. “We are testing the ability for members to play a random episode from different TV series on the Android mobile app,” a Netflix spokesperson told Variety. “These tests typically vary in length of time and by region, [...]

  • Netflix Our Planet Sophie Darlington

    Netflix's 'Our Planet' Roars to Life With Work by Top Wildlife Cinematographers

    In terms of scope, production time and — very likely — budget, Netflix’s “Our Planet” is one of the most ambitious projects from the streaming service to date. Narrated by David Attenborough and made available worldwide on April 5, the goal of the eight-part series is to capture diverse habitats across the globe and highlight [...]

More From Our Brands

Access exclusive content