×
You will be redirected back to your article in seconds

YouTube to charge fee for some content

Robert Kyncl addresses Abu Dhabi Media Summit

ABU DHABI — YouTube will start experimenting with charging subscription fees for some of its branded content following its partnerships, announced at Mipcom, with European TV content providers to feed 60 new channels.

“You will see us offer an option to all the channels that are our partners to start charging subscriptions for their content,” said Robert Kyncl, YouTube’s VP, global head of content, speaking at the Abu Dhabi Media Summit.

Kyncl added that the partners themselves — which at this stage include BBC Worldwide, Endemol and FremantleMedia — will decide if they want to pursue that traditional pay TV broadcasting business model.

“The majority will be ad-supported, and there will be some that will be paid,” he predicted during a panel titled “The War for the Living Room.”

As for YouTube’s advertising model, Kyncl said one option is for advertisers only to pay for the ads the public watch. “When that happens, they don’t mind paying more,” he noted.

The move sees YouTube continuing to encroach in territory traditionally occupied by broadcasters, now also adopting both their traditional content and pay TV business model.

That said, Kyncl emphasized that user-generated content remains absolutely central to the service, “our greatest gift,” he said.

He also proudly pointed out that in Saudi Arabia 50% of YouTube consumption takes place on mobile devices.

Asked what lies ahead, he said “for us the most exciting development is when you will be making selections from your phone and sending them to your TV. That is coming very soon.”

Popular on Variety

More Digital

  • Netflix-logo-N-icon

    Netflix Is Testing Human-Curated 'Collections'

    Netflix, a company powered by the strategic use of data, relies on artificial intelligence to suggest new content that its streaming customers are likely to be interested in. Now it’s looking to potentially add a human touch: The company has launched a limited-scale test of “Collections,” a new feature that presents groups of movies and [...]

  • wolves in the walls emmy

    Neil Gaiman VR Experience 'Wolves in the Walls' Wins Primetime Emmy

    “Wolves in the Walls,” the virtual reality (VR) experience based on Neil Gaiman’s children’s book by the same name, has been awarded with a Primetime Emmy for outstanding innovation in interactive media. The experience has been produced by San Francisco-based immersive entertainment startup Fable, which puts a big effort on making the viewer a participating [...]

  • The Void San Francisco

    The Void Teams Up With Sony Pictures for New Location-Based VR Experience

    James Murdoch-backed virtual reality (VR) startup The Void has teamed up with Sony Pictures Virtual reality to produce a new location-based VR experience, according to Curtis Hickman, the startup’s chief creative officer. Hickman revealed the partnership in a conversation with Variety this week, during which he also outlined plans to bring more original IP to [...]

  • US President Donald J. Trump speaks

    Apple Stock Down 4.6% After Trump ‘Orders’ Companies to Leave China

    Apple’s share price was down around 4.6% Friday at the close of the market, to $202.64 per share, after President Trump took to Twitter to “order” U.S. companies to leave China. The slide came amid a market-wide sell-off, with the NASDAQ sliding 3%, and the Dow dropping 623 points. Trump’s edict was a response to [...]

  • Former head of CAA China Peter

    Peter Loehr to Spearhead Asia Expansion of Genies Avatar Venture (EXCLUSIVE)

    Peter Loehr, the former head of CAA in China, and seasoned music executive John Possman have been tapped by digital avatar company Genies to lead its expansion into Asia. The company’s proprietary avatar technology allows users to express ideas, thoughts and feelings in a different way from text, audio and video. Within the app and [...]

  • Tim Connolly - Quibi

    Quibi Head of Partnerships and Advertising Tim Connolly Departs

    Tim Connolly, the former Hulu exec who joined Quibi last year as head of partnerships and advertising, is leaving the mobile TV subscription startup founded by Jeffrey Katzenberg. Connolly’s exit comes eight months ahead of Quibi’s planned April 2020 debut. A Quibi rep declined to comment on his departure, which was first reported by Business [...]

More From Our Brands

Access exclusive content