Towering high above the Las Vegas strip, the sleek brown skyscrapers that make up the Wynn Las Vegas and Encore hotels and casino are unofficially being called the “power towers” by CES attendees this week.

That’s because the 4,750 rooms that make up the 60- and 63-story Wynn and Encore are filled with an impressive guest list that includes News Corp-chief Rupert Murdoch, reps from United Talent Agency and Creative Artists Agency, HP, Intel, Facebook, Netflix and Nintendo, as well as talent like Seth Green and Eliza Dushku, the ambassador of CES’ Entertainment Matters Program, Variety has learned, although the Wynn declined to participate in the list, given the resort’s policy “to maintain the anonymity of our guests.”

What’s not being kept under wraps are the events the resort is hosting.

While a large number of CES attendees are staying elsewhere in town — other notable hot spots include the Bellagio, the Venetian and the Cosmopolitan — the Wynn’s Tryst nightclub hosted the official kickoff party of CES on Monday night, produced by Michael Kassan’s Medialink, and sponsored by GroupM, IPG, Omnicom, Vivaki and Ziff Davis, that boasted an impressive roster of more than 1,500 execs from the entertainment, advertising, new media, packaged goods and tech worlds.

The Wynn is also hosting the ShowStoppers exhibit of new gadgets, Spike TV’s televised CES party at Tryst, with Dushku hosting, as well as the Digital Entertainment Group’s 15th annual awards reception, honoring products and retailers (event has been held at the Bellagio for the past several years).

There’s no word on why the Wynn suddenly became more popular this year. But its appearance in Sony’s disaster pic “2012,” likely wasn’t used as a sales tool: In the film, characters flee a destroyed Las Vegas by narrowly flying a plane through the two towers as they’re collapsing.