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Weinstein Co. refines its digital gameplan

Glasser talks plans for mobile options, more

Whether they’re interested or not, Hollywood’s executives need to understand all of the different platforms their content can play on.

For many like David Glasser, chief operating officer of the Weinstein Co., CES provides the opportunity to learn.

“We know the product we make goes somewhere,” Glasser told Variety. “To know ancillary revenues and how it gets out there is very important to running a studio, especially if you’re a company like us who’s making those deals directly.”

Those deals have included partnering with Google to rent movies directly through YouTube, and others with Netflix, Hulu and Apple’s iTunes, among others.

More deals are expected after TWC launched a new label in September to deliver films through digital distribution channels including video-on-demand as they’re playing in theaters, tapping ex-Magnolia execs Tom Quinn and Jason Janego to serve as co-presidents of the New York-based venture.

Making those deals is easier when you know the players. Glasser said that by gathering together so many people from different parts of the industry CES provides a great opportunity for film execs to meet those involved in all areas of distribution once pics leave theaters.

“We’ll want to know who the players are and who the new guys on the block are, and that’s what CES will allow us to see,” Glasser said.

That allows Glasser and others to gauge a rapidly evolving marketplace, one that may prove instrumental as Hollywood continues to experiment with alternative release strategies and windowing.

Glasser is a major part of TWC’s activity in the digital space, having spearheaded the launch of the company’s VOD division.

With VOD still its nascent stages, the potential for technology to shape its future remains unknown and experimental.

Glasser, who started at TWC in 2008 as president of international distribution, now has his sights set on mobile options for cars.

For automakers and content owners, the road ahead could include VOD in the backseat. This year’s CES includes a seminar on new ways that movies and TV shows could wind up playing in cars.

“There is no question there could be a potential VOD app down the road,” Glasser said. “I probably scratched my head and said, ‘Really?’ But I guess if kids could get VOD in the back of the car rather than me carrying the DVD that gets caught on the floor and stepped on, (I think that’s) coming.”