×

Truli puts religious offerings online

Variety's Family Entertainment & Faith-Based Summit

Forget musty old Bibles and hard pews. When Truli launches July 9, the Christian Internet-based service streaming content ranging from sermons to music and films will bring the faith community firmly into the digital age.

It also marks the culmination of a two-year journey by founder and CEO Michael Solomon. “I started it because there’s this huge underserved market: over 100 million evangelicals in the U.S. alone, with over a billion globally in the next year or so,” says the syndication veteran and former president of Warner Bros. Intl. Television. “Everything I do is faith- and family-oriented. It’s a free service for the ministry and consumers, and our revenue model is advertising.”

Solomon, who has no partners in the venture and self-financed the start-up, says content will be distributed on tablets, smart phones and the Internet. “I’ve been in the syndication business for over 50 years and I’ve always been a pioneer, and this is the future of content delivery.”

Truli has already signed up churches all over the States, “so we have access to thousands of sermons,” he reports.

This content is then categorized and stored so users can access specific subjects in their archives and people can stream services and sermons in real time. Truli will also offer a music platform, allowing users to download Christian music 24/7, “giving exposure to a lot of Christian rock bands around the country,” he says. The service will also offer a film division “with family-approved films,” as well as channels for women and children.

Art & Biz: Family & Faith Entertainment 2012
Cross marketing | Brands back clean content | Setting H’wood straight about evangelicals
Family Entertainment and Faith-Based Summit
Truli puts religious offerings online | Kid pics make B.O. pop

More Scene

  • David Crosby

    David Crosby Says New Documentary 'Remember My Name' Is Like 'Being Naked in Public’

    “It’s not easy. It’s hard being naked in public,” David Crosby, the legendary troubadour of classic rock, reflected at Tuesday night’s New York City premiere of “David Crosby: Remember My Name.” “I don’t know what to do here. There’s no guitars, no drums,” he laughed. Directed by newcomer A.J. Eaton and produced by the legendary [...]

  • The Ultimate Guide to 2019 Comic-Con

    The Ultimate Guide to 2019 Comic-Con Parties and Activations

    Hollywood is heading down the California coast to San Diego because It’s time for 2019 Comic-Con International. The annual cosplay celebration officially kicks off tomorrow, July 18, with a preview happening tonight. Here, Variety gives you a guide to this year’s parties and activations. Make sure to check back for updates. Wednesday, July 17Amazon Prime [...]

  • Sir Elton John, David Furnish. Sir

    New Elton John AIDS Foundation Gala to be Held in the South of France

    Elton John and David Furnish are launching a new gala for the Elton John AIDS Foundation. The two will host the inaugural A Midsummer Party benefit on July 24 in the south of France at the Johnny Pigozzi’s private estate, Villa Dorane, in Cap d’Antibes. A cocktail reception will be followed by dinner, a live [...]

  • Dwayne Johnson Idris Elba

    Dwayne Johnson: Idris Elba Nixed 'Black James Bond' Joke in 'Hobbs & Shaw'

    In the “Fast & Furious Presents Hobbs & Shaw,” the movie’s villain Brixton, played by Idris Elba, spreads his arms out wide and declares “I’m black Superman.” It turns out that might not have been the original line. Dwayne Johnson tells Variety that Elba was first asked to proclaim he’s “black James Bond,” but the [...]

  • Matteo BocelliAmerican Icon Awards Gala, Inside,

    Top Music Manager Calls Out American Icon Awards for Failing to Pay Talent

    The centuries-old adage no good deed goes unpunished is a common refrain for star music manager Scott Rodger of late. Rodger, who represents Paul McCartney and Andrea Bocelli at Maverick, says his client Matteo Bocelli, the son of the opera star, was stiffed out of promised expense reimbursement by the American Icon Awards. The event, [...]

  • Mary Bailey Steve D'Angelo, Jim Belushi

    Cannabis Industry Tackles Justice Reform With 'Last Prisoner Project'

    Jim Belushi is standing two feet away in the backyard of his spacious Brentwood home, honking a harp like he’s a Blues Brother back in sweet home Chicago accompanied by noted reggae band Rebelution’s Eric Rachmany and Kyle Ahern, who provide a 12-bar shuffle. There’s the sweet smell of skunk — and success — hanging [...]

  • Dwayne Wade holds up the legend

    Dwyane Wade, Megan Rapinoe Win Big at 2019 Nickelodeon Kids' Choice Sports Awards

    The 2019 Nickelodeon Kids’ Choice Sports Awards was filled with incredible athletes, inspiring moments and — of course — a massive amount of slime. “I love the kids. I love the slime. I loved the games. I love seeing celebrities and athletes like become kids again. And it’s like my favorite thing,” Michael Strahan told [...]

More From Our Brands

Access exclusive content