×
You will be redirected back to your article in seconds

The ascent of the tube

Consumer Electronics Show 2012

The television industry could use another revolution these days.

With the upgrade cycle to high definition sets nearing completion, the hunt is on to start another one. But so far, consumers haven’t been wowed by the new offerings.

To date 3D hasn’t been the game-changer manufacturers were hoping for. Connected TVs are intriguing, but not enough to make people want to run out and buy a set. And some candidates that sounded promising (such as Toshiba’s Cell TV) seemingly never made it past the concept phase.

To be clear, the television industry is hardly struggling. According to research group DisplaySearch, TV manufacturers sold 247 million sets worldwide in 2010, up 17% from the previous year. But with the penetration rate for high-definition TVs in the U.S. somewhere between 70% and 75%, according to NPD, the hunt for the next big thing is a furious one.

The 3D format and the connected home will continue to be features in new sets, but experts and futurists say they believe user interface will be a significant factor in future sets. Apple’s long-rumored television set is thought to be based, in part, off the Siri voice search functionality found in the iPhone 4S — and a recent update to Microsoft’s Xbox 360 lets users discover content though voice search. And it’s likely other manufacturers are exploring similar territory.

“Having a conversation with a device that knows you enough that it can make a good recommendations is mind blowing,” says Brian David Johnson, a futurist at Intel who specializes in the television industry. “We’ve reached a point where we can say ‘I’m thinking of watching a sci-fi movie’ and Siri begins the search. That marks a change.

“And as you start to extrapolate out, you have a relationship with your devices that you haven’t had before. Your TV knows more about you and what you watch than you do. Your TV knows if you like (a program), you watch it — and if you don’t, you change channels. We can create a deeper relationship between ourselves and our devices.”

LG is already on board. The company in late December added voice recognition to its Magic Remote, (which also supports control by hand gestures, Kinect-style).

“LG has been striving to constantly improve the comfort and convenience with which our customers use the Cinema 3D Smart TVs,” says Havis Kwon, president and CEO of LG Electronics’ Home Entertainment Co. “The new Magic Remote is our latest example, incorporating new functions that will make it easier for users to approach and use the (sets).”

Part of the key to high definition being such a driver of set purchases was the shocking difference in picture quality between standard definition and HD. With 4K sets looming, manufacturers are hoping people will once again be wowed and want to convert, though industry observers say even if that happens, it won’t be a quick process.

“The amount of content that’s in ultra-high definition makes the 3D library look like the Library of Congress,” says Jordan Selburn, principal analyst for consumer platforms at IHS iSuppli. “I’d be shocked if in the near- or mid-term if that changes. … I don’t know if there’s anything in the next five years that’s going to push a new cycle.”

Of course, it’s not just features that will drive the next replacement cycle in the television industry. Economic factors come into play as well. The still-shaky state of most consumers’ finances has them hesitant to embrace high-priced, cutting-edge sets. And continued cost cutting on mid-range HD sets distracts shoppers from high-end TVs.

Also, with so many living room peripherals increasingly adding new functionality, there’s less to drive shoppers to get a new TV with bells and whistles.

“The display is one of the more expensive things in a consumer’s home,” Selburn says. “And it’s going to take longer to replace it — especially when you can add to it by buying things like a PS3. I don’t need to buy a new TV to get connectivity anymore.”

CONSUMER ELECTRONICS SHOW 2012
The ascent of tube | UltraViolet: The story so far | Content gets in gear

More TV

  • Paula Kaplan

    Viacom Digital Studios' Paula Kaplan Expands Role to Oversee Talent for Nickelodeon

    Paula Kaplan, the executive vice president of talent and development at Viacom Digital Studios, is expanding her role to new include overseeing talent for Nickelodeon. Kaplan’s new title will be executive vice president of talent and development for Viacom Digital Studios and EVP of talent for Nickelodeon. Kaplan will report to both Brian Robbins, president [...]

  • THE MAGICIANS -- Pictured: (l-r) Trevo

    'The Magicians' Renewed for Season 5 at Syfy, Adds New Co-Showrunner

    Syfy has renewed “The Magicians” for a fifth season just ahead of the fourth season premiere. The show has also promoted Henry Alonso Myers to co-showrunner for the fifth season. “‘The Magicians’ raised the bar at Syfy and has gained momentum season after season, attracting a new audience to the channel. We are proud of [...]

  • Editorial use onlyMandatory Credit: Photo by

    Kaye Ballard, Star of 'The Mothers-in-Law,' Dies at 93

    Singer-comedienne Kaye Ballard, who starred alongside Eve Arden in the 1960s sitcom “The Mothers-in-Law” and was among the stars of the 1976 feature based on Terrence McNally’s farce “The Ritz,” died Monday in Rancho Mirage, Calif. She was 93. She had recently attended a screening of a documentary about her life, “Kaye Ballard: The Show [...]

  • Animated cast of OUR CARTOON PRESIDENT.

    'Our Cartoon President' Renewed for Season 2 at Showtime (EXCLUSIVE)

    Showtime has renewed the animated comedy “Our Cartoon President” for a second season, Variety has learned exclusively. The 10-episode second season is slated to debut later this year. Stephen Colbert executive produces along with Chris Licht and showrunner R.J. Fried. Tim Luecke serves as lead animator and co-executive producer. Matt Lappin serves as consulting producer. The [...]

  • Michael Strahan

    Michael Strahan, Endemol Shine North America to Develop U.S. Version of 'Money Drop'

    Endemol Shine North America is teaming up with Michael Strahan’s SMAC Entertainment to develop a U.S. version of the game show “The Money Drop.” Originally launched in 2010 as “The Million Pound Drop Live” by Endemol UK’s Remarkable Television for Channel 4, the format has now been produced locally by Endemol Shine Group in 54 [...]

  • BBC Buys Australian Psychological Thriller Series

    BBC Buys Australian Psychological Thriller Series ‘Safe Harbour'

    The BBC has bolstered its international drama lineup, acquiring Australian limited series “Safe Harbour” and inking deals for new seasons of shows from Canada, France and Iceland. The shows will all run on the U.K. pubcaster’s BBC Four channel. “Safe Harbour” is a psychological thriller that played on pubcaster SBS in Australia. It follows a [...]

  • It's Time For Another 'Punisher' Video

    It's Time For Another 'Punisher' Video Game

    Last year saw the release of the most recent iteration of a Spidey game, “Marvel’s Spider-Man,” developed by Insomniac Games. “Marvel’s Spider-Man” smashed all kinds of records. It dethroned “God of War” as the fastest-selling Sony-exclusive of all time and it achieved launch month sales 37% higher than the launch month sales of every previous [...]

More From Our Brands

Access exclusive content