×

The ascent of the tube

Consumer Electronics Show 2012

The television industry could use another revolution these days.

With the upgrade cycle to high definition sets nearing completion, the hunt is on to start another one. But so far, consumers haven’t been wowed by the new offerings.

To date 3D hasn’t been the game-changer manufacturers were hoping for. Connected TVs are intriguing, but not enough to make people want to run out and buy a set. And some candidates that sounded promising (such as Toshiba’s Cell TV) seemingly never made it past the concept phase.

To be clear, the television industry is hardly struggling. According to research group DisplaySearch, TV manufacturers sold 247 million sets worldwide in 2010, up 17% from the previous year. But with the penetration rate for high-definition TVs in the U.S. somewhere between 70% and 75%, according to NPD, the hunt for the next big thing is a furious one.

The 3D format and the connected home will continue to be features in new sets, but experts and futurists say they believe user interface will be a significant factor in future sets. Apple’s long-rumored television set is thought to be based, in part, off the Siri voice search functionality found in the iPhone 4S — and a recent update to Microsoft’s Xbox 360 lets users discover content though voice search. And it’s likely other manufacturers are exploring similar territory.

“Having a conversation with a device that knows you enough that it can make a good recommendations is mind blowing,” says Brian David Johnson, a futurist at Intel who specializes in the television industry. “We’ve reached a point where we can say ‘I’m thinking of watching a sci-fi movie’ and Siri begins the search. That marks a change.

“And as you start to extrapolate out, you have a relationship with your devices that you haven’t had before. Your TV knows more about you and what you watch than you do. Your TV knows if you like (a program), you watch it — and if you don’t, you change channels. We can create a deeper relationship between ourselves and our devices.”

LG is already on board. The company in late December added voice recognition to its Magic Remote, (which also supports control by hand gestures, Kinect-style).

“LG has been striving to constantly improve the comfort and convenience with which our customers use the Cinema 3D Smart TVs,” says Havis Kwon, president and CEO of LG Electronics’ Home Entertainment Co. “The new Magic Remote is our latest example, incorporating new functions that will make it easier for users to approach and use the (sets).”

Part of the key to high definition being such a driver of set purchases was the shocking difference in picture quality between standard definition and HD. With 4K sets looming, manufacturers are hoping people will once again be wowed and want to convert, though industry observers say even if that happens, it won’t be a quick process.

“The amount of content that’s in ultra-high definition makes the 3D library look like the Library of Congress,” says Jordan Selburn, principal analyst for consumer platforms at IHS iSuppli. “I’d be shocked if in the near- or mid-term if that changes. … I don’t know if there’s anything in the next five years that’s going to push a new cycle.”

Of course, it’s not just features that will drive the next replacement cycle in the television industry. Economic factors come into play as well. The still-shaky state of most consumers’ finances has them hesitant to embrace high-priced, cutting-edge sets. And continued cost cutting on mid-range HD sets distracts shoppers from high-end TVs.

Also, with so many living room peripherals increasingly adding new functionality, there’s less to drive shoppers to get a new TV with bells and whistles.

“The display is one of the more expensive things in a consumer’s home,” Selburn says. “And it’s going to take longer to replace it — especially when you can add to it by buying things like a PS3. I don’t need to buy a new TV to get connectivity anymore.”

CONSUMER ELECTRONICS SHOW 2012
The ascent of tube | UltraViolet: The story so far | Content gets in gear

More TV

  • The Suspended Mourning

    Berlin: Hernan Caffiero Sets Up Two Series About Victims of Police Violence as Chilean Industry Protests Brutality (EXCLUSIVE)

    Inspired by the victims of violent crackdowns by Chilean police, filmmaker Hernán Caffiero is looking to tell their story. Caffiero is currently developing two series about human rights crimes and the effects of police brutality in Chile, one a four-part documentary, the other a follow-up to his Intl. Emmy-winning “The Suspended Mourning,” a dramatized collection [...]

  • HBO Michael Lombardo project

    Elisa Viihde, Rabbit Films, Keshet Intl. Team On Finnish Drama 'Summer of Sorrow' (EXCLUSIVE)

    Finland’s top streaming service Elisa Viihde has ordered “Summer of Sorrow,” a high-concept mystery thriller series that’s being produced by Rabbit Films and will be sold by Keshet Intl. around the world. The 10-episode show, created Jani Volanen (“M/S Romantic”) and set in the early 1980s, takes place in an idyllic Finnish suburb of Munkkivuori [...]

  • Cryptid

    Beta Film Drives Into YA Scripted (EXCLUSIVE)

    BERLIN — Germany’s Beta Film is driving into Young Adult scripted, acquiring international distribution rights and co-financing four high-profile fiction series, three set up at top European regional SVOD players: Germany’s Joyn and Telekom and Scandinavia’s  Viaplay. Many also involve top European production houses as well. To be unveiled at the Berlinale Series Market’s German [...]

  • The Clan

    Firefly Prods. Building Belgrade Studio, Rolling Out Big Series Slate

    Since launching in Serbia in 2018, Belgrade-based Firefly Prods. has not only quickly become a major producer of scripted series, it’s also raising the country’s profile as a film location with its plans to build a major studio complex this year. Headed by former BBC news producer Ivana Mikovic, Firefly has a fast-growing slate of [...]

  • Campus Madrid Content City

    Timeline of Secuoya Group's Growth

    2007 • Raul Berdonés founds the Secuoya Group on Dec. 11. 2008 • First outsourcing services deal is with broadcaster Antena 3. 2009 • Launches TV content production as part of early diversification. 2011 • Debuts on Spain’s MAB Alternative Stock Market on July 28. Strategic expansion plan envisages the development of Ciudad de la [...]

  • Sex

    Berlinale Series Head Julia Fidel on Reflecting Diversity in Serialized Storytelling

    Sexual exploration, indigenous perspectives and refugees of all stripes characterize much of this year’s selections at the Berlin Film Festival’s Berlinale Series showcase. It’s the first edition under Julia Fidel, who took over as the section’s head from Solmaz Azizi last year, and while she’s not shaking things up, she’s is looking to put her [...]

More From Our Brands

Access exclusive content