You will be redirected back to your article in seconds

Scilla Andreen, CEO, IndieFlix

Women's Impact Report 2012: Executives

IndieFlix (indieflix.com) is the Netflix of independent films, giving viewers access to more than 4,500 shorts, docs and features that have often only been available on the festival film circuit; but her big innovation is the Royalty Pool Minutes system, which pays filmmakers for every minute someone watches their film on the site. Andreen also distributed the docu “Finding Kind,” which screened in 500 schools.

Twitter: @IndieFlixCEO

What we must know: “The industry is changing dramatically. We need gatekeepers in order to filtrate content — 60,000 movies are made around the world every year. We want people to have the opportunity to make movies, but we’ve got to figure out a way to discover films that are relevant to the industry. Hollywood accounts for 600 of the 60,000, and they monopolize the theaters. But (it’s also an) exciting time because filmmakers have the power to raise the money.”

Words of wisdom: “Everybody should have what I would call an advisory board for your life. I have a great advisory board for Indieflix, and it’s amazing to have access to people of power and influence who care about you and want the very best for you and I think people need to have that.”

Smartphone habits: “I absolutely take it on vacation. If I can just check things everyday I relax a lot more and when I get home I don’t have 10,000 emails stocked up. I also love what I do, so honestly when I open my computer every morning its like an Advent Calendar, I can’t wait to see what I get to do today.”

Work-life balance: “Communication, and I eat dinner with my children. And I do the little things like drop them off at school in the morning, just the mundane stuff. Plus texting, like ‘how was lunch?,’ ‘who did you sit next to at lunch?’ — I’m constantly in their faces.”

Charitable causes: “I started the Indieflix foundation, which brings film to underserved communities. I believe film is one of the most powerful media in the world — we can heal with film.”

More Digital

  • Alibaba Buys 8% Stake in Chinese

    Alibaba Buys 8% Stake in Chinese Video Platform Bilibili

    Alibaba has purchased an 8% stake in the Chinese online video platform Bilibili, the official Xinhua news agency reported. Bilibili is one of China’s top video streaming and entertainment platforms, with about 92 million monthly active users and 450 million page-views per day. Founded in 2009, it was listed on the NASDAQ last March. Alibaba’s [...]

  • Clevver-Logo

    Hearst Magazines Buys Clevver's Pop-Culture YouTube Channels After Defy's Demise

    Hearst Magazines has snapped up Clevver, a network of female-skewing lifestyle and pop-culture news YouTube channels that had been owned by now-defunct Defy Media. Clevver was left homeless after Defy’s sudden shutdown in November; its principals said at the time they were looking for a new home. Hearst Magazines sees a digital fit with Clevver’s [...]

  • "Brother" -- Episode 201-- Pictured (l-r):

    CBS Interactive's Marc DeBevoise on Streaming Boom, Content Strategy, and Apple

    Not everyone wants or needs to be Netflix to succeed in the streaming space. And not everyone sees Apple’s enigmatic new service as a threat. Even as rival streaming services offer gobs of content, CBS Interactive’s president and COO Marc DeBevoise sees the company’s targeted original programming strategy continuing to attract viewers to its All [...]

  • Rhett-Link-Good-Mythical-Morning

    Rhett & Link's Mythical Entertainment in Talks to Acquire Smosh (EXCLUSIVE)

    Smosh, the YouTube comedy brand left stranded after parent company Defy Media went belly-up, may be about to get a new business partner. Mythical Entertainment, the entertainment company founded by top YouTube comedy duo Rhett & Link, has been in talks about acquiring the Smosh brand, sources told Variety. Multiple potential buyers came forward to [...]

  • Pokemon Go

    Proposed 'Pokémon Go' Lawsuit Settlement May Remove Poké Stops, Gyms

    A proposed settlement in the class action lawsuit against “Pokémon Go” developer Niantic could remove or change a number of Poké Stops and Gyms in the popular augmented reality game. The proposed settlement was filed in a California court on Thursday and applies to anyone in the U.S. who owns or leases property within 100 meters [...]

  • Skyline of Doha at night with

    Qatar's beIN Rallies Support From U.S. Companies Against Pirate Broadcaster beoutQ

    Qatari powerhouse beIN Media Group has rallied support from American sports and entertainment entities, including Discovery and Fox, behind its request that the U.S. government place Saudi Arabia on its watch list of top intellectual property offenders. The Doha-based broadcaster, a state-owned spinoff of Al Jazeera news network, accuses the Saudi government of harboring pirate broadcaster [...]

More From Our Brands

Access exclusive content