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Frequency customizes web video

Startup to aggregate content across multiple platforms

With more videos appearing online, new startup Frequency aims to help aggregate it for viewers across multiple platforms, including its own website, iPad and Samsung’s line of smart TVs.

Frequency is available on the iPad for free from Apple’s App Store, Frequency’s website and on Samsung’s smart TVs as an app.

The Los Angeles-based company, created by former iFilm executive Blair Harrison, grabs videos from social networks like Facebook and Twitter, media sites and blogs based on an individual’s interests.

On a single screen, Frequency creates custom channels and updates them as new videos are found. Frequency’s current platform includes news, entertainment, sports and other content channels.

Frequency rolled out its service at CES this week in Las Vegas, after being developed over the past two years.

“Frequency brings together, in one powerful and easy-to-use experience, all the great Internet video that people want to watch,” said Harrison, founder and CEO of Frequency. “For the first time, every online video a user wants to see is available in one place, and accessible on any device. … and keeps you updated with video news, entertainment, what your friends are sharing and your interests, anytime and anywhere.”

Company also has a partnership with Brightcove that enables video publishers using Brightcove’s Video Cloud platform to automatically publish to Frequency, transferring metadata and enabling playback across all Frequency-supported devices, including both devices that support Flash and devices that don’t.

Match up will eventually enable Frequency to branch out onto smartphones, Blu-ray players, videogame consoles, set-top boxes and other Internet-connected TVs.

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