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Why Are Political Spots So Rote?

The Washington Post’s The Fix says that this may be the worst ad of 2012, so far. It’s from Todd Akin, running in the Republican primary in Missouri to face off against incumbent Claire McCaskill (D-Mo.). The spot is a jumble of patriotic and Christian rhetoric that doesn’t seem to make a point.

This year will see a blitz of political advertising of unprecedented proportions, and inevitably the wonderment will be how so few of the spots will come with any degree of creativity and even coherence. Rather, the goal is quantity versus quality.

 

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