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Director Jason Pollock is in the midst of making “Undroppable,” a documentary about the school dropout crisis, but there’s a twist that separates this project from the likes of “Waiting for ‘Superman’.”

Pollock, with more than 100,000 Twitter followers, is using social media to unveil portions of the project as he makes it, hoping that an expected feature film debut in 2013 will come with a built-in audience.

While education is near the top of so many surveys as a priority issue among the electorate, it is not an easy hook to garner attention at the multiplex. (“Waiting for ‘Superman'” is a rare exception, with a gross of $6.4 million). More than 70 clips from “Undroppable” have been posted on the project’s YouTube site, with interviews with 60 teachers and students from six different schools. The focus is on students who are graduating despite the hardships in their low-income communities.

Pollock also is producing the project along with Adam McKay, Yoxi CEO Sharon Chang and talent manager Scooter Braun (star client: Justin Bieber).

The schools in the project are La Causa-Youthbuild Charter School in Los Angeles; Collins Academy in Chicago; Palumbo Academy in Philadelphia; Joplin High School in Joplin, Mo.; New Bedford High School in New Bedford, Mass.; and East High School in Des Moines, Iowa.

A clip from the project is below: