Same-Sex Marriage Opponents Launch New Marriage=Biology Ad

A followup to my column earlier this week on the coming ad war in Minnesota, Maine, Maryland and Washington, where same-sex marriage is on the ballot: Via Towleroad comes this new video, Marriage=Biology (Not Bigotry), from the National Organization for Marriage. The video, with a female British narrator and animated graphics, attempts to define opposition of same-sex marriage as the reasoned position, comparing the government’s restriction as akin to prohibiting pedophilia or incest. It also casts the opponents as victims of losing their free speech rights, citing instances where those who opposed same-sex marriage lost work or jobs. The video already has inflamed marriage equality supporters, but a strategy of those who oppose gay nuptials has been to remove the guilt that voters may feel when they cast their ballots.

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