Actually, the customary sweeps crowing notwithstanding, this one does tell you something about the growth of the Hispanic audience, especially in younger demos:
UNIVISION SET TO FINISH FEBRUARY SWEEP AS #4 NETWORK, AHEAD OF NBC, AMONG ADULTS 18-34
Only Top Five Network To Deliver Season-To-Date Growth
Network is the Leader on Friday Nights Among Adults 18-34
MIAMI, FL, MARCH 2, 2011 – The Univision Network today announced that it is set to finish the February sweep period as the #4 network in broadcast primetime among all Adults 18-34 (989,000) and Persons 12-34 (1.2 million), ahead of NBC. Additionally, the network maintained its fifth-ranked position among Adults 18-49 (1.8 million) and Total Viewers 2+ (3.5 million) as one of the top overall television networks, regardless of language.
“We are thrilled that Univision continues to deliver season-to-date growth while solidifying its position as a top five network in the U.S., competing head to head with ABC, CBS, FOX and NBC,” said Cesar Conde, president, Univision Networks.
Univision continued to show strength up against its broadcast competitors, out-performing at least one or more of the English-language networks (ABC, CBS, NBC or FOX) on 22 out of 25 nights or 88% of the time during the February 2011 sweep among Adults 18-34, and 76% of the time (19 out of 25 nights) among Adults 18-49, up 58% from the February 2010 sweep. Additionally:
Univision’s primetime ratings were higher than NBC’s on 76% of all nights during the sweep, among Adults 18-34, and on half of the nights among Adults 18-49.
Univision was the #1 network on Friday nights among Adults 18-34.