ABC Pleads With Academy to Renominate ‘Avatar’

OK, kidding. Just wanted to try on what it must be like to work for the Onion.

And it's really not that bad, but let's face it, there's nothing like having a movie that earned more than $700 million domestically to boost Oscar viewing.

If nothing else, this year's nominations should be an interesting test of whether the 10 best-picture nominees format really does benefit ratings, or if the show's boost came primarily from having such a mega-blockbuster in the race, even if "The Hurt Locker" walked away with the night's big prize.

As for benchmarks, last year's Oscars drew 41.3 million viewers, a 14% boost compared to 2009, and the largest audience for the show in five years.

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