Andrew Wallenstein has joined Variety as television editor, to begin in mid-March.

Wallenstein will drive Variety’s coverage of breaking TV news as well as writing analytical and in-depth features for all Variety platforms. He will also help expand coverage of the digital media marketplace, with particular emphasis on its intersection with traditional showbiz players.

Wallenstein spent eight years at the Hollywood Reporter, rising from TV reporter to TV features editor to editor of the paper’s website. He was most recently at PaidContent, where he was senior editor.

He is a frequent commentator on television issues for National Public Radio. In 2006-07, he co-hosted TV Guide Network’s “Square Off.”

“As we continue to beef up our reporting, Andrew is the perfect fit,” said Variety group editor Timothy M. Gray. “With Andrew onboard, we have the bench depth to provide the news, insights and analysis our readers need to navigate a fast-changing business landscape.”

Wallenstein joins Variety’s staff of veteran TV writers including features editors Stuart Levine and Jon Weisman, ratings specialist Rick Kissell and chief TV critic and columnist Brian Lowry. Levine and Weisman continue to report to executive editor Steven Gaydos. Kissell and Lowry report to deputy editors Cynthia Littleton and Brian Cochrane, as does Wallenstein. Littleton will continue with her reporting and analysis pieces, in addition to her other duties.