More proof that the Onion is serious about expanding its TV biz: The humor website has tapped veteran programmer Mitch Semel to serve as its general manager.
Semel, who will be based in Gotham, will oversee all aspects of the Onion’s editorial operation, including its newspaper and all television ventures. He’ll report to chief exec Steve Hannah.
Semel has a range of network and cable experience, and has headed his own consulting firm since 2003.
The appointment of Semel reflects a natural evolution for the Onion, Hannah said.
“We’d been reading how Web video was going to be big, so we hired smart young people,” he told Daily Variety. “The idea was, if we’re really good at this, eventually the TV studios would come knocking.”