Industry vet Bob Cook has joined Tribune Broadcasting as a strategic adviser, with a focus on a variety of areas including sales and programming development and distribution.

Cook is best known for his successful stint as president of Twentieth Television — overseeing sales and marketing efforts for approximately 140 programs including off-net syndie stars “Seinfeld,” “Everybody Loves Raymond” and “The Simpsons.”

Since that time, Cook founded advisory shingle MBN, through which he has worked with various entertainment companies to acquire content for broadcast, cable, local and digital channels as well as ad agencies.

“Bob brings not only a long and distinguished record of accomplishment,” said Tribune Broadcasting prexy/CEO Nils Larsen, to whom Cook will report, “he also brings a fresh perspective and a variety of new and interesting ideas about where the industry is heading and how we should position our broadcast operations for long-term success.”

Said Cook: “Tribune Broadcasting has an outstanding collection of assets in the country’s top markets and a talented, first-rate team that is envied across the industry. … I am thrilled to be helping the company.”