×

The Hub inks RCA/Jive, Buffet deals

New skeins, '5th Grader' make slate

Hasbro and Discovery Communications’ joint venture the Hub announced new deals with Sony Music’s RCA/Jive label and Warren Buffett at the kid net’s inaugural upfront Thursday.

The Hub is making a major investment in its programming with 425 half-hours of new production. Only 6 months old, the Hub is trying to draw young eyeballs already addicted to long-established nets Nickelodeon, Disney Channel and Cartoon Network.

“We’re going in the right direction,” topper Margaret Loesch told Variety. “Our shows are resonating more and more, but we have to build and earn loyalty. It’s hard to break a habit. … Kids are interested and like our shows but don’t necessarily stick with us.”

The Hub ordered nine new original series. The highest profile could be “Majors and Minors,” a reality series that follows 16 performers mentored by established recording industry artists, with one winner earning a recording deal with RCA/Jive and a cross-country tour.

Skedded to participate are Leona Lewis, “American Idol” champ Jordin Sparks, Sean Kingston and One Republic’s Ryan Tedder. Show is created by Rihanna and Beyonce songwriter Evan Bogart, Tim Bogart and Gary A. Randall. The Boardwalk Entertainment Group is producing in partnership with Sony Music’s RCA/Jive label group and BMI.

Other shows include “Secret Millionaire’s Club,” a series of four half-hour animated specials created by Buffett. The tycoon will also be a character — a secret adviser to a group of kids who want to learn about business. Buffett will voice himself. Show is produced by A Squared Entertainment and former DIC chief exec Andy Heyward.

There is also “The Aquabats Super Show,” featuring “Yo Gabba Gabba!” creator Christian Jacobs’ eponymous rock band, the Aquabats; a live-action scripted series based on the board game “Clue”; “Scrabble Showdown”; and “Rescue Bots,” about a group of Autobots too young to go out adventuring with the grownup Transformers. Net has also acquired syndie rights to “Are You Smarter Than a 5th Grader?”

Loesch added that it’s important to provide programming that will not only attract the tyke set but their parents as well. It’s mom and dad, of course, who buy the products advertised on the Hub.

“Before we launched, we did some research,” Loesch explained. “Kids said, ‘Hey I like that show and watch it with my brother and sister, and I think my parents would like it too.’ That excited me.”In grading how the Hub has performed since its October launch, Loesch said: “From a creative standpoint and look of the channel, I’d give us an A-plus. From a delivery standpoint, a B-. We need to reach more kids and be in more homes.”

In grading how the Hub has performed so far since its October launch, Loesch said: “From a creative standpoint and look of the channel, I’d give us an A-plus. From a delivery standpoint, a B-. We need to reach more kids and be in more homes.”In grading how the Hub has performed so far since its October launch, Loesch said: “From a creative standpoint and look of the channel, I’d give us an A-plus. From a delivery standpoint, a B-. We need to reach more kids and be in more homes.”In grading how the Hub has performed so far since its October launch, Loesch said: “From a creative standpoint and look of the channel, I’d give us an A-plus. From a delivery standpoint, a B-. We need to reach more kids and be in more homes.”In grading how the Hub has performed so far since its October launch, Loesch said: “From a creative standpoint and look of the channel, I’d give us an A-plus. From a delivery standpoint, a B-. We need to reach more kids and be in more homes.”In grading how the Hub has performed so far since its October launch, Loesch said: “From a creative standpoint and look of the channel, I’d give us an A-plus. From a delivery standpoint, a B-. We need to reach more kids and be in more homes.”In grading how the Hub has performed so far since its October launch, Loesch said: “From a creative standpoint and look of the channel, I’d give us an A-plus. From a delivery standpoint, a B-. We need to reach more kids and be in more homes.”In grading how the Hub has performed so far since its October launch, Loesch said: “From a creative standpoint and look of the channel, I’d give us an A-plus. From a delivery standpoint, a B-. We need to reach more kids and be in more homes.”In grading how the Hub has performed so far since its October launch, Loesch said: “From a creative standpoint and look of the channel, I’d give us an A-plus. From a delivery standpoint, a B-. We need to reach more kids and be in more homes.”Net is in about 60 million households.

More TV

  • Picture shows: MAKING OF - Underwater

    Netflix Orders 'Oceans' Natural History Series From 'Blue Planet II' Creator

    Netflix has ordered a multi-part natural history series on the world’s oceans from Freeborne Media, the production outfit of acclaimed natural-history producer James Honeyborne, who created “Blue Planet II.” Each of the series’ episodes will focus on a different ocean, “combining the disciplines of oceanography, geography and earth sciences to experience these characteristics in new [...]

  • 13 REASONS WHY

    Netflix Revises Controversial '13 Reasons Why' Suicide Scene

    Netflix has edited the controversial suicide scene from “Thirteen Reasons Why” two years after the show originally premiered. “We’ve heard from many young people that ’13 Reasons Why’ encouraged them to start conversations about difficult issues like depression and suicide and get help—often for the first time,” Netflix said in a statement Monday. “As we [...]

  • Russell Tovey on His 'Arrogant and

    Russell Tovey on His 'Arrogant and Heroic' 'Years and Years' Character

    SPOILER ALERT: Do not read if you have not yet watched the fourth episode of “Years and Years.” Russell T. Davies’ limited series “Years and Years” began with a birth, but it did not wait until the finale to book-end the story with a death. In the fourth episode of the multi-year spanning family drama, [...]

  • Hugh GRant photographed by Shayan Asgharnia

    Listen: Hugh Grant on Why He Would Kill Social Media if He Could

    Hugh Grant has been very active in U.K. press reform initiatives, but he knows the problem is even bigger than the media moguls who control the world’s major news outlets. That’s why Hacked Off, the campaign he’s involved with, is also expanding its scope to include the impact of online propaganda. “It’s particularly terrifying, the [...]

  • Veronica Mars -- "Heads You Lose"

    TV Review: 'Veronica Mars' Season 4

    “Veronica Mars” was a slap to the face of high school dramas when it premiered on UPN in 2004. Creator Rob Thomas took the well-worn “who killed the pretty teenager?” whodunnit and hard-boiled it, following a traumatized girl desperately trying to harden herself to the world’s harsh realities as she tried to solve the case. [...]

  • Norah O'Donnell Invokes Edward R. Murrow

    Norah O'Donnell Invokes Edward R. Murrow to Launch New Era at 'CBS Evening News'

    Though Norah O’Donnell had her first turn as anchor of “CBS Evening News” Monday night, she didn’t rely on any attention-grabbing tricks to carry the day. There was no flashy drawing board, no rattling off of unsettling, urgent headlines and no wrap-up of the day with a mawkish end segment calling up some element of [...]

  • Alton Brown

    TV News Roundup: Food Network Announces Premiere Date of 'Good Eats: The Return'

    In today’s roundup, Showtime releases a full-length trailer for “On Becoming a God in Central Florida” and Food Network announces the return of Alton Brown’s “Good Eats.”  DATES After taking a break from the series, Alton Brown will bring “Good Eats” back to Food Network’s primetime lineup with “Good Eats: The Return.”  In its first [...]

More From Our Brands

Access exclusive content