You will be redirected back to your article in seconds

Spain’s TV ad revenue grows 4%

Telecinco ups coin from commercials by 31%

MADRID — TV ad investment in Spain grew 4% last year to Euros2.47 billion ($3.4 billion), according to a survey published by research company Infoadex.

Total ad revs in the country, excluding non-conventional outlets such as merchandising and personal mailing, increased 3.9% to $8.1 billion, showing its first year-on-year positive trend since 2007.

Free-to-air nationwide TV webs’ ad sales grew 2.3% to $2.94 billion, capturing 86.1% of total TV ad investment.

Mediaset’s Telecinco group led the commercial TV race upping 30.8% its ad receipts to $1.1 billion, boosted by last summer’s FIFA World Cup soccer matches.

The Telecinco group ad income — including core channel Telecinco and dedicated TV services FDF, La Siete and Boing — repped a 32.1% Spanish TV ad market share.

Ad revs at DeAPlaneta’s Antena 3 group increased 18.2% to $952.5 million. The A3 Group, which successfully added in August its new TV service Nitro, also benefited from synchronized advertising slots spread over its whole family of nationwide TV channels. Main growth in 2010, however, was seen at Imagina/Televisa-owned web LaSexta, which increased sales 39.5% to $381.6 million, helped by sports transmissions, especially those for Spain’s soccer Liga matches.

The commercial TV landscape suffered a radical makeover after the Spanish government imposed an advertising ban at pubcaster TVE from Jan. 1, freeing up around $582 million in TV ads revs in a year.

“This investment has remained almost entirely in the TV market,” said Infoadex technical director Pedro Villa. “Having one less competitor has allowed the main Spanish broadcasters to raise prices.”

Market estimations set that price hike at 20% last year.

Sources forecast a 2%-3% growth for Spain’s TV ad market this year.

A key question is the effect of Telecinco’s merger with Prisa broadcaster Cuatro as the two networks employ a joint advertising strategy.

More TV

  • Seth MacFarlane attends the Fox Networks

    Seth MacFarlane Says He's 'Embarrassed' to Work for Fox

    MADRID — TV ad investment in Spain grew 4% last year to Euros2.47 billion ($3.4 billion), according to a survey published by research company Infoadex. Total ad revs in the country, excluding non-conventional outlets such as merchandising and personal mailing, increased 3.9% to $8.1 billion, showing its first year-on-year positive trend since 2007. Free-to-air nationwide […]

  • Why "Nathan for You" Deserves Emmy

    Why 'Nathan for You,' the Scamming Show That Defined 2018, Deserves an Emmy (Column)

    MADRID — TV ad investment in Spain grew 4% last year to Euros2.47 billion ($3.4 billion), according to a survey published by research company Infoadex. Total ad revs in the country, excluding non-conventional outlets such as merchandising and personal mailing, increased 3.9% to $8.1 billion, showing its first year-on-year positive trend since 2007. Free-to-air nationwide […]

  • fox-ads-unbreakables

    Fox's Newest Dramas Will Run During Commercial Breaks (EXCLUSIVE)

    MADRID — TV ad investment in Spain grew 4% last year to Euros2.47 billion ($3.4 billion), according to a survey published by research company Infoadex. Total ad revs in the country, excluding non-conventional outlets such as merchandising and personal mailing, increased 3.9% to $8.1 billion, showing its first year-on-year positive trend since 2007. Free-to-air nationwide […]

  • Annecy: ‘Funan,’ ‘Bloeistraat 11,’ ‘Dam Keeper,’

    Annecy: ‘Funan,’ ‘Bloeistraat 11,’ ‘Dam Keeper’ Triumph at Buoyant Festival

    MADRID — TV ad investment in Spain grew 4% last year to Euros2.47 billion ($3.4 billion), according to a survey published by research company Infoadex. Total ad revs in the country, excluding non-conventional outlets such as merchandising and personal mailing, increased 3.9% to $8.1 billion, showing its first year-on-year positive trend since 2007. Free-to-air nationwide […]

  • Mariska Hargitay58th Monte Carlo Television Festival,

    'Law & Order: SVU' Star Mariska Hargitay Praises MeToo Movement in Monte Carlo TV Festival Speech

    MADRID — TV ad investment in Spain grew 4% last year to Euros2.47 billion ($3.4 billion), according to a survey published by research company Infoadex. Total ad revs in the country, excluding non-conventional outlets such as merchandising and personal mailing, increased 3.9% to $8.1 billion, showing its first year-on-year positive trend since 2007. Free-to-air nationwide […]

  • Maura Tierney as Helen and Dominic

    'The Affair' Boss On A 'Fresh Start' For Season 4

    MADRID — TV ad investment in Spain grew 4% last year to Euros2.47 billion ($3.4 billion), according to a survey published by research company Infoadex. Total ad revs in the country, excluding non-conventional outlets such as merchandising and personal mailing, increased 3.9% to $8.1 billion, showing its first year-on-year positive trend since 2007. Free-to-air nationwide […]

  • Love Is

    TV Review: 'Love Is....'

    MADRID — TV ad investment in Spain grew 4% last year to Euros2.47 billion ($3.4 billion), according to a survey published by research company Infoadex. Total ad revs in the country, excluding non-conventional outlets such as merchandising and personal mailing, increased 3.9% to $8.1 billion, showing its first year-on-year positive trend since 2007. Free-to-air nationwide […]

More From Our Brands

Access exclusive content