Showtime readies Emmy campaign

Net will promote shows on buses around L.A.

The Oscarcast is still two days away, but Showtime is already prepping for TV’s big night.

The pay cabler is taking its Emmy campaign to the streets, promoting its original series contenders on more than 100 Los Angeles buses throughout June. It’s the first time a net has employed buses to garner Emmy attention.

Ads will be wrapped around buses whose routes are mostly on L.A.’s Westside, as well as Burbank. Also, Showtime will be tubthumping its shows on digital billboards around town.

“As the television landscape becomes more crowded and competitive each year, Showtime strives to find new and inventive ways to reach Emmy voters,” said Richard Licata, the net’s PR topper.

Showtime concluded the first season of Matt LeBlanc starrer “Episodes” on Sunday. New seasons of comedies “Nurse Jackie” and “United States of Tara” return March 28 and the costume drama sudser “The Borgias” launches April 3.

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