As it preps for the fall season, Discovery’s newly rebranded cabler Science is trumpeting steady gains in primetime ratings along with distribution increased by 16 million households to 68 million since g.m. Debbie Adler Myers took over the network in April 2008.
The growing network, which averaged about 230,000 viewers in primetime last week, is catering to do-it-yourself science geeks with a six-episode order of new show “JUNKies,” set in a Long Island junkyard where prospective inventors scour trash for treasure. The show, produced by Leftfield Pictures (which produces the net’s “Oddities” and History’s “Pawn Stars”), already has an airdate: Friday, Aug. 19, at 10:00.
“JUNKies” will be the lead-in to the 10:30 series preem of Silver Machine’s “Stuck With Hackett,” a nine-episode pickup of the fourth quarter’s backdoor pilot in which viewers learn how to build a propane-powered flamethrower, among other things.
“We’ve been working a lot with Leftfield,” Myers said. “There’s a lot of stuff in development with them.”
The network snagged a Peabody this year for “Wonders of the Solar System,” and Science is following it with “Wonders of the Universe.”
“It’s always iffy when you do the rebrand,” Myers conceded, “but we’ve added another 25 advertisers this year.”