With the Mip TV mart in Cannes around the corner, the Scandinavian TV industry is gearing up with newly announced partnerships, programming slates and a new channel.

Sony Pictures Television’s 2waytraffic Intl. has inked an exclusive one-year, first-look agreement with Nordic World, the programming sales alliance established by the region’s key broadcasters, for Nordic World’s formats around the world except for Scandinavia and Finland.

Jan Salling, chief operating officer and sales director of Nordic World, said, “The fact that a power player like 2waytraffic is prepared to invest in Nordic World’s future portfolio is a major vote of confidence. This alliance is based purely on 2waytraffic’s faith in Nordic creativity and its belief that our producers are capable of delivering game-changing formats.”

Among the many Nordic World formats covered by the agreement are “Ultimate Entertainer” from Norway’s Monster, “Shopamok” from Denmark’s Gong, “Golden Days” from TV2 Norway and primetime hits “Comedy Combat” and “Blind Chef” from Yellow Film and TV in Finland.

Nordic World is one of the many partners taking part in a special two-day Nordic showcase at Mip TV in April organized by Favex (Finnish Film and Audiovisual Export).The screening event will present new Nordic formats and scripted series from Denmark, Finland, Norway and Sweden.

“The future for the Nordic region seems very bright indeed, with companies and talent who are really employing next generation thinking,” said Favex CEO Petra Theman, who adds that the Nordic countries are “supplying content and ideas which have amazing production values and are cleverly managed across all platforms.”

Other companies taking part in the Nordic showcase include Banijay Intl. and K7 Media.

Meanwhile, on Wednesday, Chello Zone, a subsidiary of Liberty Global’s international media division Chellomedia, launched the Outdoor Channel in Sweden and Finland via IPTV provider TeliaSonera. The outlet will soon follow in Norway and Denmark.

The latest launch marks the channel’s debut via satellite as it preps a further rollout across Europe, the Middle East and Africa and follows its inaugural launch on Orbit Showtime Network in the Middle East last year.